第六章测试1. Among the 4Ps of marketing, what refers to the point of sale? （ ）
A:price B:promotion C:product D:Place
答案:D
2. Among the 4Ps of marketing, what refers to the value that is put for a product? （ ）
A:promotion B:price C:Place D:product 3.Which phrases can be used to describe the trend of sales? （ ）
A:Sales rose steadily from 2011 to 2015. B:Sales slumped steadily from 2011 to 2015. C:Sales increased steadily from 2011 to 2015. D:Sales grew steadily from 2011 to 2015. 4. In terms of media, there are four types of advertising: print advertising, broadcasting advertising, digital advertising, and outdoor advertising. （ ）
A:错 B:对 5. While sales is more of transaction-based, marketing aims at winning and retaining the customers for the long term. （ ）
A:错 B:对
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