1.If Xerox Corporation defined its scope of business as "making copying equipment," it can be classified as a marketing definition.A:错B:对答案:错2.The selling concept holds that consumers wi
The production concept is one of the newest concepts in business.答案:错Brand personality is the specific mix of human traits that may be attributed to a particular brand.
第一章测试1.Which of the following statements about marketing is true?A:It is seldom used by nonprofit organizations.B:It can help create jobs in the economy by increasing demand for goods and services.C:It is more importa