第九章 Branding:How to write the complaint letter9.1About Branding:How to write the complaint letter
9.2What's that smell?:What's that smell?
9.3Relative clauses and telephone words:Relative clauses and telephone words
[单选题]Choose a word from the passage in page 87, and fill in the blank in its right form. This year turnover has _______ (increase fourfold) as more marketers use scents to distinguish their brands.
single
tripled
quadrupled
doubled
答案:quadrupled
[单选题]Some companies want to make shoppers wait around longer in the hope they will spot something to buy.
in the way
in order that
so that
in the hope[单选题]We often use phrasal verbs on the telephone. –Can you wait for me for a second? We can also say “Please ________.”
hold to
hold off
hold in
hold on[单选题]The new product _______ goes on sale next month isn’t ready yet.
where
why
when
which[单选题]The turnover was just under half a million ______ it was first founded in 1985. Now it’s a hundred million.
who
where
when
whose[单选题]He ______ a paper strip inside and waves it under his nose, breathing in deeply.
immerses
soaks
dips
wets[判断题]A jingle is a short tune used in advertising and for other commercial uses. The jingle contains one or more hooks and meaning that explicitly promote the product being advertised, usually through the use of one or more advertising slogans.

[判断题]The brand identity is the representation of the company's reputation through the conveyance of attributes, values, purpose, strengths, and passions.

[单选题]The explorer took only such men and things _______ he really needed into the jungle.
was
which
as
that[单选题]你能否帮我转接销售部? Can you ____ me _______ to the Sales Department?
put off
put in
put through
put on

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