第二章测试
1.Starbucks is successful because it manages to create ( ) in the market.
A:absolute advantage
B:comparative advantage
C:scarcity
D:demand

答案:C
2.What is the major factor influence customers’ purchasing decision? ( )
A:durability
B:quality
C:reliability
D:price
3.Which of the following are examples of creating scarcity? ( )
A:A first-class seat on the plane.
B:Disney FASTPASS Service.
C:VIP service in online games.
D:Limited sale
4.Starbucks is successful because coffee is rare. ( )
A:错 B:对 5.When the price of a good rises, the quantity demanded of the good increases. ( )
A:对 B:错

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