哈尔滨金融学院
- Air Jordan is a brand of football footwear and athletic clothing produced by Adidas.（ ）
- The slogan of Hershey is “The greatest American chocolate”. （ ）
- Insourcing keeps a project in the hands of employees who may understand the company and its products best whereas outsourcing gives a company access to expertise that may not be in-house, and possibly a lower cost. （ ）
- The slogan of Hershey is “The greatest American chocolate”. （ ）
- For most of its history, NIKE has been perceived as being mostly about women.（ ）
- In an emergency when there is little time to converge on an agreement and where a designated authority has significantly more experience or expertise than the rest of the team, a democratic leadership style may be the most effective.（ ）
- Human resources responsibilities include recruitment, retention and firing, excluding compensation and benefits. （ ）
- Perquisites or perks are special benefits that are given to people who have a particular job or belong to a particular group.（ ）
- Dotcom is a company that does business using the Internet or provides a service on the Internet.（ ）
- Because profits are determined both by the revenue that the company earns and the amount the company spends in order to operate, profit can be increased both by decreasing revenue and by increasing operating costs. （ ）
- Insourcing entails bringing processes handled by third-party firms in-house, and is sometimes accomplished via vertical integration. （ ）
- Originating from the legend of "King Arthur" and "Knights of the Round Table", “round table” symbolizes equality and cooperation. （ ）
- The goal of promotion is to communicate to consumers that they need this product no matter whether it is priced appropriately. （ ）
- Assets are the things that a company owns, which cannot be sold.（ ）
- Climate change is a transient change in the Earth’s weather conditions. （ ）
- By implementing a carbon tax, only public institutions and commercial organizations need to strive to reduce the use of energy generated from fossil fuels in order to reduce expenses, , and individuals don’t need to do so.（ ）
- In a highly motivated and aligned team with a homogeneous level of expertise, a more democratic or laissez-faire style may be more effective.（ ）
- Acquisition is the joining together of two or more companies or organizations to form a larger one.（ ）
- Because payroll involves financial information, all companies cannot outsource payroll. （ ）
- The goal of promotion is to communicate to consumers that they need this product no matter whether it is priced appropriately. （ ）
- The typical marketing decisions on products consist of （ ）.
- The 4Ps, a foundation model in marketing, includes （ ）.
- Common “barriers to entry” include （ ）.
- He has complained of being harassed by the police. Choose the words that have the similar meaning as the underlined part（ ）
- Which of the following statements are true？（ ）
- She enjoys shocking people by saying outrageous things. Choose the words that have the similar meaning as the underlined part（ ）
- Which of the following statements are not true？（ ）
- The typical marketing decisions on promotion consist of （ ）.
- Which of the following statements are not true？（ ）
- Which of the following statements are not true？（ ）
- Crowdsourcing involves obtaining work, information, or opinions from a large group of people who submit their data via （ ）.
- Different forms of counterfeiting include （ ）.
- The effect of logo includes （ ）.
- Which of the following statements are true？（ ）
- He has complained of being harassed by the police. Choose the words that have the similar meaning as the underlined part（ ）
- He cannot be （ ） of all responsibility for the accident.
- In many societies women are subordinate （ ） men.
- Mike can take off his father to perfection. We can use （ ） to explain the underlined part.
- Hundreds of homes（ ）the tornado.
- The （ ） of such problems seriously hampered the development of enterprises.
- Cars have become an （ ） part of our lives.
- Cars have become an （ ） part of our lives.
- One of the principles of our legal system is that people are accountable （ ） the foreseeable consequences of their action.
- Hundreds of homes（ ）the tornado.
- One of the principles of our legal system is that people are accountable （ ） the foreseeable consequences of their action.
- Bankers are under the greatest stress since financial services are （ ） the sharp end of the downturn.
- Society is now much more （ ）than ever before.
- Her first book, Unnatural Selection, was a （ ） for the 2012 Pulitzer Prize.
- How do you account for the company’s alarmingly high staff turnover? The meaning of “account for” in this sentence is （ ）.
- Cars have become an （ ） part of our lives.
A:错 B:对
答案:错
A:对 B:错
答案:对
A:错 B:对
答案:对
A:对 B:错
答案:对
A:错 B:对
答案:错
A:对 B:错
答案:错
A:错 B:对
答案:错
A:错 B:对
答案:对
A:错 B:对
答案:对
A:对 B:错
A:对 B:错
A:对 B:错
A:对 B:错
A:对 B:错
A:对 B:错
A:错 B:对
A:错 B:对
A:错 B:对
A:错 B:对
A:错 B:对
A:product assortment B:product design C:branding D:packaging
A:promotion B:price C:place D:product
A:patent protections B:special tax benefits to existing firms C:strong brand identity D:customer loyalty
A:threated B:annoyed C:bothered D:questioned
A:Nike takes its name from the Greek goddess of victory. B:Now people use Achilles’ heel as a metaphor to say even the most powerful hero has fatal weaknesses. C:Nike’s slogan “Impossible is nothing” is a classic advertisement. D:The logo of the Nike trademark reminds people of the speed and explosive power.
A:immoderate B:elegant C:decent D:offensive
A:A company’s board of directors is the group of people who assist the CEO or the general manger. B:CEO and general manager are the same thing. C:Democratic means being based on the principle that all members have an equal right to be involved in running an organization, etc. D:A headhunter is someone who finds people with the right skills and experience to do particular jobs, and who tries to persuade them to leave their present jobs.
A:message strategy B:channel strategy C:message frequency D:promotion mix
A:A thorough and deep analysis of only external environment is enough to make an effective strategy. B:To compete with your competitors, you must be world class in all aspects. C:As a leader, you don’t need to make the people of your organization understand and internalize the strategic direction you make. D:The strategic direction of an organization should always remain unchanged.
A:Merger and consolidation both refer to the joining together of two or more companies or organizations to form one larger company. B:Hostile takeovers occur when the target firm does not consent to the acquisition. C:Intangible assets are assets that are physical and can be valued easily. D:Tangible assets refer to identifiable non-monetary assets without physical form.
A:social media B:smartphone apps. C:word of mouth D:the Internet
A:counterfeiting jewelry, and accessories B:trademark counterfeiting C:software counterfeiting D:counterfeiting money
A:guarantee reputation B:favorable for competition C:beautiful mark D:media promotion
A:Executive pay is often determined by a company’s board of directors. B:CEOs only receive fixed compensation. C:Fat cats only refer to wealthy CEOs. D:Fixed compensation is suitable for jobs where the work process or performance is easily monitored or observed.
A:annoyed B:threated C:questioned D:bothered
A:solved B:absolved C:resolved D:dissolved
A:to B:under C:by D:after
A:become very successful B:remove C:make someone go with you to a particular place D:imitate
A:are flatted by B:flattened C:flat D:were flattened by
A:emerge B:emergency C:emergence D:urgency
A:indispensable B:incredible C:dispensable D:credible
A:indispensable B:incredible C:dispensable D:credible
A:in B:with C:for D:to
A:flat B:were flattened by C:flattened D:are flatted by
A:for B:with C:to D:in
A:in B:at C:to D:with
A:unique B:multiple C:good D:diverse
A:successor B:competitor C:fighter D:finalist
A:解释 B:列入 C:导致 D:占比
A:dispensable B:indispensable C:incredible D:credible
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