湖北经济学院
- Branding is really important for both consumers and sellers because_________. ( )
- A satisfactory quotation can be written in the following way: ______ ( )
- In the Islamic world, when presenting or receiving a business card, one is expected to use the left hand. ( )
- Salutation is generally written two lines below the last line of the inside address or the attention line (if used). ( )
- Companies rarely ever give their customers the tools and resources to design their own products. ( )
- You-viewpoint writing emphasizes on using the second-person pronouns. ( )
- Companies with the most desirable corporate cultures invest a lot of time recruiting and interviewing potential new hires because they recognize how essential each person is to supporting the culture. ( )
- Flat structure is getting easier to maintain as a company grows. ( )
- Before you attend a job interview, it's unnecessary to find out information about the company. ( )
- Sole proprietorship is an oldest form of business and takes limited liability. ( )
- In job advertisements, financial package usually refers to money and benefits. ( )
- Direct mail advertisers use letters, fliers and catalogues and send them to people’s home. ( )
- Advertising on the Internet can be expensive and influential. ( )
- Many a small thing has been made large by the right kind of advertising. ( )
- The 4Ps Marketing Mix, is generally divided into four categories: Product, price, position and promotion. ( )
- Competitive advantage refers to the advantage over competitors gained by offering consumers greater value through lower prices and providing more benefits that justify higher prices( )
- In middle ages, the Europeans like to burn their livestock, like horse, cattle, sheep as a mark to distinguish them from others when they are trading. ( )
- Market economy and command economy occupy two extremes in the organization of factors in production. ( )
- Advertising doesn’t have any value in the marketing. ( )
- Due to use of science and technology, multinationals can not lead to environmental damage. ( )
- Business communication can be defined as "a dynamic, mono-channeled process, which covers internal as well as external communication in a given organization." ( )
- Brand image refers to the realization by a consumer of the existence and availability of a particular product . ( )
- Nonverbal messages can be more emotional in their appeal and impact than verbal ones. ( )
- The offer can only be made the seller in international business negotiation. ( )
- “References” are some useful books which we would refer to in resumes writing.( )
- After the completion of a formal dinner, place the knife and fork parallel to one another across the plate with the knife blade facing inward. ( )
- Brand stretching means the application of an existing brand name beyond its initial range of products, or outside of its category. ( )
- It is ethical to lie about your qualifications on your CV. ( )
- A product starts with consumers’ need and must be different from rival’s commodities, hence it can stand competition. ( )
- Hissing, used as a somewhat rude way of indicating disapproval of a speaker in U.S.society and as a normal way to ask for silence in certain Spanish-speaking countries indicates the same nonverbal cue carries with it very different meaning in different cultures. ( )
- Asians place a high value on concepts associated with social harmony, that’s why Japanese corporations are likely to hire an entrepreneurial type and reward risk. ( )
- During an interview, making eye contact while you are speaking tells people you are rude. ( )
- Younger consumers are better off financially than mature consumers. They are the ideal market for exotic travel, restaurants, high-tech home entertainment products, and leisure goods and services. ( )
- Merchandising business always buys products at a retail price and sells later at a wholesale price. ( )
- Communication，comes from a Latin word and means to make common" or "to share" . and Dance and Larson canvassed the literature on communication and found 126 definitions of Communication. ( )
- The basic tools of communication are speaking and writing, listening and reading. ( )
- Debt financing and equity financing are two types of commonly used financing for the modern business. ( )
- Ads over the radio can be clipped and saved. They are low in cost. ( )
- Giving notice before you walk out of the job is the right thing to do. ( )
- Direct exporting is selling to an intermediary, who in turn sells your products either to customers or importing wholesalers. ( )
- A brand only includes some visible things such as a name, an image, a slogan, a trademark. ( )
- An increasing number of retailers and wholesalers have created their own brands—such as Wal-Mart offers Sam’s Choice beverages and food products. This is called co-branding. ( )
- Harry is a building engineer. He saw a job in the magazine and made an application, sending in his _______ and a cover letter explaining why he wanted the job. ( )
- It is hoped by the whole board that you will accept our generous _______. ( )
- _______means that firms adopt multiple brands to capture a greater market share by filling the gaps in the market and catering different buying pattern of the customers. ( )
- Buyers and sellers on Amazon.com give a _______________ for the quality of service provided. ( )
- In 4Ps Marketing Mix, ________ refers to that enterprises do not face consumers directly, but pay attention to the cultivation of dealers and the establishment of sales network. ( )
- Our suggestion is that you ______ the similar article _____what you request at a lower price than quoted owing to similarity in function. ( )
- To apply, please complete the application form and send the form with a cover letter to the director of _________. ( )
- If we catch an employee stealing, they are given a verbal ________. ( )
- In a sales letter you should never …. ( )
- Memos are not used for… ( )
- The first step in the new product development process is _____. ( )
- ______is to take both parties’ benefits into concern and focus on building a long-term relationship. ( )
- This price is _________ of your 5% commission. ( )
- ______, as the first step in doing business, refers to the dealings between suppliers and customers in order to reach an agreement. ( )
- _____ is an organization, which has a separate legal personality from the owners. ( )
- The brand Vipshop appearing in the TV series Ode to Joy with high frequency is exactly an example of ______________ . ( )
- When writing the date on a business letter you should take care to do what? ( )
- The primary advantage of debt financing is that it allows founders to retain the ______of the business. ( )
- In recession time, countries may prefer _____to create jobs and demand in the economy. ( )
- Would you like to receive your bank _______________ monthly or annually? ( )
- A letter of adjustment should be written in what style ? ( )
- _____refers to the use of a well-known person to advertise products. ( )
- Following complaints from ________, we need to discuss ideas for a dress code for all employees. ( )
- According to the Wirthlin Worldwide study, which is not ranked in top seven by Asian executives? ( )
- The rate,pitch,and volume qualities of the voice,which interrupt or temporarily take the place of speech and affect the meaning of a message is categorized as the study of _________ language. （ ）
- Which one do you think is more conversational and concise? ( )
- How many spaces are needed between the complimentary close of a letter and the typed name of the person writing the letter? ( )
A:It provides means of identification to simplify handling or tracing for sellers
B:It calls consumers’ attention to new products
C:It can help to increase shopping efficiency.
D:It boosts the brand loyalty
答案:It provides means of identification to simplify handling or tracing for sellers###It can help to increase shopping efficiency.###It calls consumers’ attention to new products###It boosts the brand loyalty
A:ending the quotation with an optimistic tone
B:answering all the inquiries from the potential customers
C:appreciation
D:encouraging the customer to make an order
答案:encouraging the customer to make an order###appreciation###ending the quotation with an optimistic tone###answering all the inquiries from the potential customers
A:错 B:对
答案:错
A:错 B:对
答案:对
A:对 B:错
答案:错
A:对 B:错
答案:错
A:错 B:对
答案:对
A:错 B:对
答案:错
A:错 B:对
答案:错
A:对 B:错
A:错 B:对
A:对 B:错
A:对 B:错
A:错 B:对
A:错 B:对
A:错 B:对
A:错 B:对
A:错 B:对
A:对 B:错
A:错 B:对
A:错 B:对
A:错 B:对
A:对 B:错
A:错 B:对
A:错 B:对
A:对 B:错
A:错 B:对
A:对 B:错
A:错 B:对
A:错 B:对
A:对 B:错
A:对 B:错
A:对 B:错
A:错 B:对
A:错 B:对
A:对 B:错
A:错 B:对
A:错 B:对
A:错 B:对
A:对 B:错
A:错 B:对
A:错 B:对
A:driving license
B:certificate
C:CV
D:Permission
A:price
B:gift
C:invitation
D:offer
A:Brand rejuvenation
B:Brand stretching
C:Brand portfolio
D:Brand proliferation
A:rating
B:letter
C:gift
D:discount
A:Product
B:Price
C:Placement
D:Promotion
A:recommend, as
B:substitute, for
C:take, into
D:replace, by
A:Marketing
B:Accounting
C:Human Resources
D:Public Relations
A:interview
B:discussion
C:warning
D:conversation
A:create a great desire for you product
B:talk bad about a customer C:create a need
D:inspire their curiosity
A:external communications B:employee instructions
C:internal communications D:announcing policies
A:idea generation
B:concept testing
C:market testing
D:idea screening
A:Flexibility principle.
B:Mutual trust principle
C:Win-win principle
D:Equality principle
A:covering
B:inclusive
C:including
D:includes
A:Trial sales
B:Market survey
C:Advertising
D:Business negotiation
A:Corporation
B:Business
C:Partnership
D:Sole proprietorship
A:Brand awareness
B:Brand image
C:Product range
D:Product placement
A:make sure you always put the month first before the date and year
B:always use only numbers in the date field
C:spell out the month
D:make sure you always put the year first before the month and day
A:Management
B:Ownership
C:Capitals
D:Business
A:trade deficit
B:trade surplus
C:trade dispute
D:trade balance
A:statement
B:rating
C:venture capital
D:commercial
A:indirect B:direct C:orderly D:induction
A:Brand extension
B:Product endorsement
C:Product lifecycle
D:Product placement
A:customers
B:managers
C:consumers
D:employers
A:Self-discipline
B:Honesty
C:Freedom of expression
D:Openness to new ideas
A:Spatial
B:Temporal
C:Monochronic
D:Para-
A:You are hereby advised to endorse the proposal and return same to the undersigned.
B:We take pleasure in advising that Contract No. 2017 is hereby canceled.
C:Profits last year was about a million.
D:In accordance with the plan, the company sold all the machines.
A:3 B:4 C:as many as needed
D:2
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