第四章In September 2003, the giant De Beers diamond company launched a massive advertising campaign across the US called ( ) .
答案:“Women of the World, Raise Your Right Hand.”
Features tend to bore readers. Make an emotional appeal by putting ( ) in your headline is good. What does C in AIDCA formula refer to? ( )What is the power of copywriting? ( ) Welcome emails should be ( ). “A diamond is forever”not only promoted the sales of diamonds, but also changed people’s concept of diamond.（ ） What is AIDA? It is an abbreviation for Attention, Interest, Desire and Action.（ ）Research has shown that welcome emails have higher open rates than standard marketing emails.（ ）Headline is the first element of your advertising copy that the readers will see. （ ）In a copy, don’t say it’s “27 meters long”, say it’s “27 meters in length”. （ ）
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