职场交际英语章节测试课后答案2024春

第六章测试

1.To advertise products effectively, one should consider the product's （     ）.
A:impressive logo B:easier and memorable name C:creative side D:good image
答案:ABCD
2.We can find advertisements from different channels, like TV, newspaper, magazine, interne, and billboard.
A:错 B:对 3.A produdct's selling points generally include its （     ）.
A:quality and performance B:other information C:materials D:impressive logo 4.The sentence "Always be closing" means （     ）.
A:总是关闭 B:成交 C:失败了 D:被关了 5.Usually a negotiation includes four stages. They are（    ）.
A:small talk B:bargaining C:preparation D:making an agreement 6.Negotiation is a dialogue among nations, companies, non-profit organizations or individuals.
A:对 B:错 7.What does the Chinese meaning of "Shipping Mark" ?
A:数量 B:索赔 C:单价 D:运输标记 8.The 4Ps marketing theory was proposed by （    ）.
A:Robert Lauter B:Bernard Shaw C:John Ford D:Jerome McCarthy 9.The contract prepared by the buyer is the purchase contract.
A:错 B:对 10.The 4Cs marketing theory was raised by（     ）.
A:Robert Lauter B:Jerome McCarthy C:John Ford D:Bernard Shaw