国际商务（英语）章节测试课后答案2024春

第九章测试

1.Products sell well when their attributes match consumer needs. （ ）
A:对 B:错
答案:A
2.The set of choices the firm offers to its targeted markets is known as the marketing mix. （ ）
A:对 B:错 3.Which of the following is one of the four elements that constitute a firm's marketing mix? （ ）
A:Inventory accounting B:Distribution strategy C:Reverse engineering D:Product reengineering 4.The set of choices the firm offers to its targeted market is known as the （ ）.
A:market promotion B:marketing concept C:marketing strategy D:marketing mix 5.（ ） refers to the expertise, competencies, and skills of established retailers in a nation, and their ability to sell and support the products of international businesses.
A:Channel knowledge B:Channel exclusivity C:Channel quality D:Channel skill