Consumer Behavior章节测试课后答案2024春

第一章测试

1.Consumer behavior is an ongoing process
A:对 B:错
答案:A
2.which occurs when a company makes an effort to interact with customers in a regular basis, giving them reasons to maintain a bond with the company overtime.
A:online marketing B:data marketing C:consumer marketing D:Relationship marketing
答案:D
3.Which one is not belong to dark side of consumer behavior?
A:Compulsive consumption B:difficult to make a decision C:additive consumption D:Consumed consumer
答案:B
4.Consumers can be segmented along many dimensions. One such dimension is （   ）  ，which is the statistics that measure the observable aspects of a population.
A:country B:region C:demographic D:popular culture
答案:C
5.Addictive consumption refers to repetitive and often excessive shopping performed as an antidote to tension, anxiety, depression, or boredom.
A:对 B:错
答案:B