高级思辨英语视听说答案2023

第九章测试

1.What is Tom's main role in his new position?
A:Creating things from changes in behavior, media, etc. B:Interpreting the changes from different sources. C:Analyzing changes from the Internet for customers. D:Using media information to inspire new ideas.
答案:A
2.According to Tom, What areas of the business require the most focus on innovation right now?
A:Our own interests and re-evaluate the role of advertising B:Working around people and re-evaluate the role of clients C:Our own channels and re-evaluate the role of advertising D:Working around people and re-evaluate the role of advertising 3.

According to Tom, what does innovation require of people?

A:Being brave and willing to take a risk. B:Being sensitive to business data. C:Knowing previous success stories. D:Being aware of what is interesting. 4. According to Tom, as an industry, we need to focus on___________.
A:Just data supported arguments B:Collecting information about clients C:Making money D:Our gut feeling and on superb ideas 5.

What does Tom see as game-changing chances in the future?

A:Having people take a risk. B:Using messages to do things. C:Focusing on data-based ideas. D:Aiming at a consumer level. 6.Which of the followings does Tom not advocate on how to serve messages directly to customers?
A:save locations to clients B:send offers to friends C:use ads to download mobile coupons D:make phone calls 7.

What does Tom do first to deal with in the toughest job?

A:Examining the future carefully. B:Looking for opportunities. C:Considering a starting point. D:Establishing the focal point. 8.After the hardest job, what should be followed?
A:Consider an entry point that is reliable in the next 4 months and make it happen B:Consider an entry point that it buyable in the next 3 months and make it happen C:Consider an entry point that is buyable in the next 4 months and make it happen D:Consider an confusing point that is buyable in the next 4 months and make it happen 9.Which of the following might Tom work for ?
A:A behavioral study center. B:Media agency. C:An Internet company. D:A venture capital firm 10.

In the role of media agencies, which of the following is not needed?

A:Fostering creativity B:Openness C:Honesty D:Collaboration