第一章测试1.
A well-written company profile is important in that it makes it likely to quickly and easily present key information to the media, customers and the public.
A:对 B:错
答案:A
2.
A great company profile can be used as the only promotional tool for a business.
A:对 B:错
答案:B
3.
Naturally, a successful and attractive company profile sheet can elicit （引出）direct orders as well as requests for more detailed information.
A:对 B:错
答案:A
4.
With the rapid advance in modern technology, company profile videos have replaced the traditional company profiles.
A:错 B:对
答案:A
5.
In order to make a company profile more attractive, we should go for showy visual appeal instead of clean formatting.
A:错 B:对
答案:A
6.
The logo of a company can be included in its profile.
A:错 B:对
答案:B
7.
A written company profile should be as long and comprehensive as possible.
A:错 B:对
答案:A
8.
The company profile must be reviewed at any time when any change occurs in a company.
A:对 B:错
答案:B
9.
As for contact information, a company’s physical address, zip code, telephone number and website are often contained in its profile.
A:对 B:错
答案:A
10.
When introducing a company’s products, we should provide a top-level description of the products or services it provides.
A:错 B:对
答案:B
11.
Even though the origin story of our company is not colorful, we should share it in our company profile.
A:对 B:错
答案:B
12.
When writing a company profile, photos of the staff or production process are often used to grab readers’ attention.
A:错 B:对
答案:B
13.
We should focus on the experience of its founders and what inspired them to start the business when introducing the history of an established company.
A:错 B:对
答案:A
14.
Anything that does not help to build a company’s image should be removed from its profile.
A:对 B:错
答案:A
15.
Which of the following is NOT true about company profiles?
A:It is unusual for a fax number to be contained in a company profile. B:Through company profiles, we can learn about the business condition, management and culture of a company. C:A company profile plays an important role in establishing business image, promoting economic and cultural communication. D:A company profile can help customers to understand the business as well as its approach, unique strengths, and relevant experience.
答案:A
16.
How should we understand “accuracy”, one of the characteristics of company profiles?
A:Punctuation in a company profile should be right. B:Using as many industry-specific terms as possible can be helpful to achieve accuracy. C:Grammar in a company profile should be correct. D:The information in a company profile should be completely accurate.
答案:B
17.
Which of the following statements is NOT true?
A: A company profile needs to be created from a reader’s perspective and must be tailor-made for the target audience. B:When writing a company profile, every possible detail about the company should be included. C:When writing a company profile, headers and bullet points are often used to break up a long text. D:The type of information a company profile includes and its length vary from company to company.
答案:B
18.
What is the difference between the profiles of Starbucks and Philips?
A:The profile of Philips is more comprehensive. B:The profile of Philips is more visually striking. C:The profile of Starbucks is more concise. D:The profile of Starbucks is more attention-grabbing.
答案:B
19.
How is Starbucks named?
A:It’s named after a mate in Typee. B:It’s named after a mate in Moby Dick. C:It’s named after a mate in Omoo. D:It’s named after a mate in White Jacket.
答案:B
