第九章
Products sell well when their attributes match consumer needs. ( )
答案:对
The set of choices the firm offers to its targeted markets is known as the marketing mix. ( )
答案:对
Which of the following is one of the four elements that constitute a firm's marketing mix? ( )The set of choices the firm offers to its targeted market is known as the ( ). ( ) refers to the expertise, competencies, and skills of established retailers in a nation, and their ability to sell and support the products of international businesses.

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