第一章单元测试
How is Starbucks named?
What is the difference between the profiles of Starbucks and Philips?
Which of the following statements is NOT true?
How should we understand “accuracy”, one of the characteristics of company profiles?
Which of the following is NOT true about company profiles?
Anything that does not help to build a company’s image should be removed from its profile.
We should focus on the experience of its founders and what inspired them to start the business when introducing the history of an established company.
When writing a company profile, photos of the staff or production process are often used to grab readers’ attention.
Even though the origin story of our company is not colorful, we should share it in our company profile.
When introducing a company’s products, we should provide a top-level description of the products or services it provides.
As for contact information, a company’s physical address, zip code, telephone number and website are often contained in its profile.
The company profile must be reviewed at any time when any change occurs in a company.
A written company profile should be as long and comprehensive as possible.
The logo of a company can be included in its profile.
In order to make a company profile more attractive, we should go for showy visual appeal instead of clean formatting.
With the rapid advance in modern technology, company profile videos have replaced the traditional company profiles.
Naturally, a successful and attractive company profile sheet can elicit （引出）direct orders as well as requests for more detailed information.
A great company profile can be used as the only promotional tool for a business.
A well-written company profile is important in that it makes it likely to quickly and easily present key information to the media, customers and the public.
A:It’s named after a mate in Omoo. B:It’s named after a mate in Typee. C:It’s named after a mate in White Jacket. D:It’s named after a mate in Moby Dick.
答案:It’s named after a mate in Moby Dick.
A:The profile of Starbucks is more concise. B:The profile of Philips is more visually striking. C:The profile of Philips is more comprehensive. D:The profile of Starbucks is more attention-grabbing.
答案:The profile of Philips is more visually striking.
A:When writing a company profile, every possible detail about the company should be included. B: A company profile needs to be created from a reader’s perspective and must be tailor-made for the target audience. C:The type of information a company profile includes and its length vary from company to company. D:When writing a company profile, headers and bullet points are often used to break up a long text.
答案:When writing a company profile, every possible detail about the company should be included.
A:Using as many industry-specific terms as possible can be helpful to achieve accuracy. B:Punctuation in a company profile should be right. C:The information in a company profile should be completely accurate. D:Grammar in a company profile should be correct.
答案:Using as many industry-specific terms as possible can be helpful to achieve accuracy.
A:It is unusual for a fax number to be contained in a company profile. B:Through company profiles, we can learn about the business condition, management and culture of a company. C:A company profile plays an important role in establishing business image, promoting economic and cultural communication. D:A company profile can help customers to understand the business as well as its approach, unique strengths, and relevant experience.
答案:It is unusual for a fax number to be contained in a company profile.
A:对 B:错
答案:对
A:错 B:对
答案:错
A:对 B:错
答案:对
A:错 B:对
答案:错
A:对 B:错
答案:对
A:错 B:对
答案:对
A:错 B:对
答案:错
A:对 B:错
答案:错
A:错 B:对
答案:对
A:对 B:错
答案:错
A:错 B:对
答案:错
A:对 B:错
答案:对
A:对 B:错
答案:错
A:对 B:错
答案:对
