第五章单元测试
  1. If the introduction of a new product will reduce sales of an existing product sold by a company, the new product should not be introduced.( )

  2. A:对 B:错
    答案:错
  3. Marketing managers are concerned with product promotion, but they leave the actual design of the product to production managers.( )

  4. A:对 B:错
  5. The new product that your start-up company has developed appears to have significant market label potential in 30 countries around the world. You should introduce it in all 30 countries as soon as possible in order to establish a foothold in the marketplace before the compensation can get established.( )

  6. A:错 B:对
  7. A company does not always price its products or services to cover total costs plus a reasonable profit margin.( )

  8. A:错 B:对
  9. It is not possible to "differentiate" products that are considered "commodity" items.( )

  10. A:错 B:对

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