旅游目的地管理答案2023秋

第一章测试

1.

Why is good customer service especially important for a small CVB?

A:Offering superior service for the same price as larger competitors gives it an advantage. B:Smaller CVBs must work harder to prove their worth to the community.

C:CVBs with excellent customer service tend to attract better employees. D:Smaller CVBs must maintain higher standards than larger bureaus.
答案:A
2.

Which of the following CVB services would probably be of least interest to meeting planners?

A:Providing staff to work conference registration B:Referring meeting planners to local services such as florists, caterers, or professional speakers C:Identifying community facilities that are bus-friendly D:Acting as a reservation agent for conference participants
答案:C
3.

In what way are motor coach groups different from meeting or convention groups?

A:Motor coach groups are smaller and go to a destination for sightseeing. B:Motor coach groups are much larger and arrive at the destination by plane. C:Motor coach group participants are much younger. D:Motor coach group participants tend to come from farther away.
答案:A
4.

Why is a CVB in the best position to handle arrangements for local government officials to appear at conference welcome events?

A:The CVB is likely to have contributed to the officials’ campaigns at one time or another. B:The CVB knows which officials have the most time for public appearances. C:The CVB should already have a good working relationship with local government entities. D:Local government officials may also be CVB board members.
答案:C
5.

Lead generation is an expensive venture for a CVB because:

A:advertising expenses are high. B:of the extensive staff time required. C:clients charge fees when potential customers are sent to them. D:the bills generated by long-distance phone calls are high.
答案:B
1.旅游目的地是一个（ ），各个组成要素密切配合，才能成为一个旅游者愿意选择，具有吸引力的目的地。（ ）
A:独立体 B:衍生体 C:综合体 D:附属物
答案:C
2. 布哈里斯在库珀“4A”基础上增加了（ ）和（ ）。 （ ）
A:附属设施、交通 B:包价服务、活动 C:康乐设施、交通网络 D:娱乐设施业、设施和服务
答案:B
3.许春晓通过对旅游地、旅游资源、旅游产品三者概念的界定，认为具有生命周期的是（ ）而不是（ ）。 （ ）
A:旅游产品、旅游地 B:旅游资源、旅游产品 C:旅游地、旅游资源 D:旅游产品、旅游资源
答案:A
4. 坎恩（Gunn,1988）曾提出旅游运作系统，以简明扼要的方式，指出旅游动态系统的构成及各组成要素间的互动关系。（ ）
A:错 B:对
答案:B
5. 旅游业的健康发展需要一个总体利益和目标的代言人来控制、引导、协调、规范其他利益相关者的行为和目标。 （ ）
A:错 B:对
答案:B