青岛黄海学院
- Back translation is a successive process of translation and retranslation of a questionnaire, each time by a different translator.
- The Phase 3 of the international planning process involves developing a marketing plan and devising budgets and profit expectations.
- Acculturation refers to the process of becoming an agent of change by innovating.
- Nationalism can take an anti-foreign business bias.
- The cost and quality of the product are among the most important criteria by which purchases are made.
- According to Jared Diamond, a professor of physiology, innovations spread faster north to south than east to west.
- The ideal approach to multicountry marketing research is to have local researchers in each country, with close coordination between the client company and the local research companies.
- The World Bank was formed with the primary objective of overcoming inadequate monetary reserves and dealing with unstable currencies which were particularly vexing problems in global trade.
- Domestic middlemen offer many advantages for companies with large international sales volume.
- Antidumping laws were specifically designed to prevent foreign producers from investing in the U.S. local markets.
- The reserves account is a record of direct investment, portfolio investment, and short-term capital movements to and from countries.
- In a balance-of-payments record, if the credit and debit offset each other, it means that a nation is in particularly good financial condition.
- An international marketer must deal with at least two levels of uncontrollable uncertainty.
- One of the reliability problems faced by a marketing researcher that seeks to do secondary research in a foreign market is that official statistics are sometimes too optimistic.
- Markets constantly change; they are not static but evolve, expand, and contract in response to marketing effort, economic conditions, and other cultural influences.
- Obtaining export licenses for products on the export control list is more arduous than for those items that are exempted from the list.
- Green marketing is the term frequently used to identify a marketer's efforts to reduce its dependency on U.S. dollars as the standard for international exchange.
- According to traditional definitions, culture is transmitted from generation to generation.
- Legal advice is not necessary when entering distribution contracts with middlemen.
- Television is an advertising medium where there are no restrictions in most countries.
- Full-cost pricing is an approach to pricing that emphasizes that one unit of a product be different from the other and must, therefore, be priced differently.
- Longer channels of distribution help keep prices under control.
- The possibility of a parallel market occurs whenever price differences are lesser than the cost of transportation between two markets.
- A majority of the population of less developed countries can be reached readily through the traditional mass medium of advertising.
- Which of the following companies has been known for its ability to adapt to local needs and wants in the international marketplace since its inception in 1866?
- _____ is an intense feeling of state pride, unity, and an awakening of a country’s people to pride in their country.
- _____ and the World Bank Group are two global institutions created primarily to assist nations in becoming and remaining economically viable.
- Which of the following best describes the basic difference between domestic and foreign market research?
- Which of the following actions is important for foreign marketers in order to be effective in a foreign market?
- Home-country middlemen are also known as _____ middlemen.
- _____ data refers to the data that has been collected specifically for the particular research project at hand.
- _____ impedes the ability of a person to assess a foreign market in its true light.
- Which of the following is an example of comparative advertising?
- Which of the following forms of law is derived from English law?
- Of all the elements of the marketing mix, decisions involving which of the following are those most often affected by cultural differences among country markets?
- Which of the following is an uncontrollable factor for a marketer in a domestic environment?
- ____ is the performance of business activities designed to plan, price, promote, and direct the flow of a company’s goods and services to consumers or users in more than one nation for a profit.
- _____ refers to both the powers exercised by a state in relation to other countries and the supreme powers exercised over its own members.
- Amy Sims has been assigned the task of preparing a marketing plan for her company for the next year’s business activities. She knows that she should begin her plan by examining the variables that she has some control over. These controllable variables would include price, product, channels-of-distribution, and _____.
- A Korean electronics company had to add detailed instructions regarding the repair and replacement of its product to make it easy for the local consumers to maintain it. Which of the following components of the product is being altered in the given scenario?
- The ancient Greeks conceived three fundamental forms of government. Which of the following refers to a government ruled by one?
- When designing a product, the style, uses, and other related marketing activities must be made _____ if they are to be operative and meaningful.
- In _____ pricing, the philosophy is that no unit of a similar product is different from any other unit in terms of cost and that each unit must bear its full share of the total fixed and variable cost.
- According to the product component model, installation, repair and maintenance, deliveries, and warranties are all part of the _____ component of the product.
- Mary Hills would like to ask respondents a series of open-ended questions that will help explain the respondents' feelings and thoughts on the subject of child labor. Mary Hills is carrying out a _____ research.
- Which of the following is a way individuals learn culture from social institutions?
- Complementary marketing is commonly known as _____.
- Which of the following is an adverse consequence of globalization?
- Which of the following is true of a company that views prices as an active instrument of accomplishing marketing objectives?
- ____ is a controllable element in both domestic and international marketing environments.
A:对 B:错
答案:错
A:错 B:对
答案:对
A:错 B:对
答案:错
A:对 B:错
答案:对
A:错 B:对
答案:对
A:错 B:对
答案:错
A:错 B:对
答案:对
A:对 B:错
答案:错
A:错 B:对
答案:B
A:错 B:对
A:对 B:错
A:对 B:错
A:对 B:错
A:对 B:错
A:对 B:错
A:对 B:错
A:错 B:对
A:错 B:对
A:对 B:错
A:错 B:对
A:对 B:错
A:错 B:对
A:错 B:对
A:错 B:对
A:Ralston Purina B:Nestlé C:R.J. Reynolds Tobacco D:C.W. Post E:Kodak
A:Fascism B:Nationalism C:Polarism D:Socialism E:Communism
A:The World Court B:The United Nations C:The International Red Cross D:The International Monetary Fund
A:The cost of foreign market research B:The broader scope of research for foreign research C:The complexity of the governing rules D:The willingness of the respondents to give information
A:Learning to appreciate the intricacies of cultures different from their own. B:Adhering to the prominent prejudices in the foreign society. C:Ensuring that the promotions for the product are indifferent to social beliefs. D:Creating product differentiation by being indifferent to the culture of the foreign market.
A:local B:area C:domestic D:merchant E:regional
A:Derived B:Primary C:Referential D:Bipolar
A:Ethnocentrism B:Nativism C:Pluralism D:Relativism
A:An ad showing the superiority of synthetic materials used in its products as compared to cotton. B:An ad using a scantily clad model to promote An ad using a scantily clad model to promote a soft drink. C:An ad showing a dog choosing one brand of dog food over another. D:An ad showing a celebrity smoking his preferred brand of cigarettes. E:An ad using shocking or taboo material to promote a product.
Comparative advertising involves implicit or explicit comparisons between products.
A:Civil law B:Universal law C:Religious law D:Code law E:Common law
A:Benefits offered by the product. B:The place of offering the product C:Advertisement of the product D:Price of the product. E:Services offered along with the product.
A:Price of the product B:Competitive structure C:Channels of distribution D:Firm characteristics E:Promotional measures
A:Corporate management B:Importing C:International marketing D:Internal marketing
A:Sovereignty B:Self-governance C:Ethnocentrism D:Non-interventionism E:Autocracy
A:political forces B:promotion C:competition D:demand E:economic climate
A:Core component B:Packaging component C:Design component D:Functional component E:Support services component
A:Oligarchy B:Aristocracy C:Monopoly D:Monarchy E:Democracy
A:technically efficient B:politically acceptable C:compatible to the present economy D:culturally acceptable
A:demand-based B:full-cost C:variable-cost D:fixed-cost
A:support B:core C:packaging D:maintenance E:design
A:qualitative B:deductive C:secondary D:analytical
A:Socialization B:Anarchy C:Cultural apathy D:Etiquette awareness
A:piggybacking B:demand shifting C:skimming D:backhauling
A:Worker exploitation and domestic job losses B:Lower and more competitive oil prices C:Reduced variety and quality of goods and services D:Nationalization of private sector holdings
A:The company views its export sales as an insignificant source of revenue. B:The company follows market prices to achieve specific objectives. C:The company exports only excess inventory. D:The company sets prices to achieve specific objectives.
A:Competition within the home country B:Political forces C:Economic climate D:Price of products E:Foreign policies
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