国际商务（英语）答案2023

第九章测试

1.Products sell well when their attributes match consumer needs. （ ）
A:错 B:对
答案:B
2.The set of choices the firm offers to its targeted markets is known as the marketing mix. （ ）
A:对 B:错 3.Which of the following is one of the four elements that constitute a firm's marketing mix? （ ）
A:Distribution strategy
B:Reverse engineering
C:Inventory accounting
D:Product reengineering
4.The set of choices the firm offers to its targeted market is known as the （ ）.
A:marketing mix
B:marketing strategy
C:market promotion
D:marketing concept
5.（ ） refers to the expertise, competencies, and skills of established retailers in a nation, and their ability to sell and support the products of international businesses.
A:Channel quality
B:Channel knowledge
C:Channel skill
D:Channel exclusivity