第一章测试1.Business communication has become more challenging than ever before, because of ( )
A:the globalization of business and the increase in workforce diversity B:the increasingly flattened management style and emphasis on team work C:the pervasiveness of digital technology
答案:ABC
2.Which of the following represents a goal for business writers? ( )
A:You should create messages that are lengthy to demonstrate your superior intellect and language skills. B:You should write business messages from your perspective. C:You should get your audience to believe and accept your ideas. D:You should concentrate on your feelings in business messages.
答案:C
3.Which of the following describes the language feature of business writing? ( )
A:frequent use of disciplinary terminologies B:plain language and familiar words C:use of nominalizations D:long, complex sentences
答案:B
4.When preparing a business message, you should make your writing audience oriented. Audience oriented means you should ( )
A:concentrate on looking at the problem from the receiver's perspective. B:attempt to get your audience to believe and accept your message. C:write to solve a problem or convey information. D:present ideas clearly but concisely.
答案:A
5.Business writing should be purposeful. In this context purposeful can best be defined as ( )
A:concentrating on the receiver's perspective instead of your own. B:solving problems and conveying information. C:getting your audience to believe and accept your message. D:presenting ideas clearly and concisely.
答案:B
6.Business writing should be economical. In this context economical can best be defined as ( )
A:solving problems and conveying information. B:concentrating on the receiver's perspective instead of your own. C:presenting ideas clearly and concisely. D:getting your audience to believe and accept your message.
答案:C
7.A business message should be long because quantity enhances quality. ( )
A:True B:False
答案:B
8.When you compose a business messages, you often need to cater for several levels of readership. ( )
A:True B:False
答案:A
9.One important purpose of writing a business message is to impress your reader and demonstrate your language competence by using big words and long complex sentences. ( )
A:False B:True
答案:A
10.Although business writing in English seems intimidating, templates or form letters can be an effective means to help with it. ( )
A:False B:True
答案:A
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