第三章单元测试
- ________ include employees, technicians, financial support, etc. （ ）
- _________ refers to the period during which the objects of labor (raw products and materials) remain in the production process, from the beginning of manufacturing through the output of a finished product. （ ）
- __________ refers to the activity of deciding how to advertise a brand, what price to charge for it, etc. （ ）
- When a company want to produce a product development, it means ________, ________, etc. （ ）
- Which are the essentials of an effective strategy?_______ （ ）
- A strategy is a plan or series of plans for achieving an aim, especially success in business or the best way for an organization to develop in the future. （ ）
- Usually, economic forecasts impart the valuable information. Economic forecasts are certain. （ ）
- Competitors is not a factor that must be took into account in making a business strategy. （ ）
- Current sales involve the analysis of current sales figures. Analysis of current sales only can help to dig out the problems .（ ）
- Achilles' heel is used to describe one’s advantage, which can lead to success. （ ）
A:Human and financial resources B:Financial resources C:Company resources D:Human resources
答案:Human and financial resources
A:Production circle B:Economic forecast C:Production develop D:Fashions and trends
A:Marketing management B:Brand marketing C:Production research D:Production campaign
A:developing new products B:developing new market C:finding some competitors D:redesigning old products
A:Effective strategy results from the varied input of a diverse group of thinkers. B:An effective strategy allows flexibility so that the direction of the organization can be adapted to changing circumstances. C:An effective strategy is deeply understood and shared by the organization. D:An effective strategy follows a thorough and deep analysis of both the external environment and the internal capabilities of the organization.
A:对 B:错
A:错 B:对
A:对 B:错
A:对 B:错
A:对 B:错
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