第五章单元测试
- The word which refers to someone who has had a lot of experience of a particular activity （ ）.
- The word which means a price that is higher than the standard price, usually due to higher quality （ ）.
- What does “place” mean in marketing mix （ ）.
- What does “promotion” mean in marketing mix （ ）.
- What is the marketing mix? （ ）
- According to the text, what might be the evil of brands （ ）.
- According to the text, what might be the characteristics of future brands? （ ）
- Brands deterred other companies from entering the market. （ ）
- Buying a branded product did not cost customers more. （ ）
- Brands were developed for the international market. （ ）
A:aspiration B:applicant C:veteran D:consumer
答案:veteran
A:pitch B:premium C:cynical D:bombard
A:It refers to the marketing communication used to make the offer known to potential customers and persuade them to investigate it further. B:It refers either to the physical location where a business carries out business or the distribution channels used to reach markets. C:It refers to an item that satisfies the consumer‘s needs or wants. D:It refers to the amount a customer pays for a product.
A:It refers to the amount a customer pays for a product. B:It refers to an item that satisfies the consumer‘s needs or wants. C:It refers to the marketing communication used to make the offer known to potential customers and persuade them to investigate it further. D:It refers either to the physical location where a business carries out business or the distribution channels used to reach markets.
A:Price B:Promotion C:Place D:Product
A:Wasting our money. B:Threatening our health. C:Corrupting our children. D:Destroying our environment.
A:A stamp of product quality. B:A promise of a more desirable lifestyle. C:A sense of social responsibility. D:A symbol of status
A:对 B:错
A:错 B:对
A:对 B:错
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