第九章 Marketing:Marketing involves finding out what your customers want and supplying it to them at a profit. Marketing is how you define your pro promote your product, distribute your product, andmaintain a relationship with you.9.1Learning about marketing:For a business to sell something to someone, it must have the right product, in the right place, at the right price, and it must promote the product so that potential customers knows about it.
9.2Responsibilities of the Marketing Department:Marketing involves making a communication about a product or service to encourage recipients of the communication to purchase or use the product or service. It is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to satisfy customers.
9.3Making a marketing plan:This part is going to talk about how to make a marketing plan.
9.4Preparing trade fairs:A trade fair is an exhibition organized so that companies in a specific industry can showcase and demonstrate their new products or services.
9.5Introducing trade fairs:This part is going to talk about trade fairs and some useful expressions to establish good business relationships.
9.6Choosing a right trade fair:How could you choose the right trade fair? Today we are going to talk about how to choose the right trade fair.
[判断题]Marketing involves making a communication about a product or service to encourage recipients of the communication to purchase or use the product or service. 


答案:对
[判断题]The objective of promoting a product is to move the target market through the following phases: unawareness—awareness—understanding—attitude—purchase intention—purchase. . 

[判断题]Market research is to find out whether there is any demand for your product, and whether there is any competition. 

[判断题]Market testing is to produce a small quantity of a product and offer samples to selected customers to find out it they like it or not. 

[判断题]Advertising is to consider your product, target customers and budget and choose the right media. 

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