第一章 Company Profile：讲述大家最常会用到的公司简介的定义、作用、涵盖的内容、特点、如何撰写公司简介以及撰写过程中需注意的事项，本章采用知识讲解与案例分析相结合的方式，以帮助大家理解并加深记忆。1.1Introduction to a Company Profile:Introduction to a Company Profile[单选题]With the rapid advance in modern technology, company profile videos have replaced the traditional company profiles.选项:[对, 错]
1.2Samples:Samples
1.3Writing:Writing，公司简介的编辑。
1.4Company Profile Video:Company Profile Video
[单选题]A written company profile should be as long and comprehensive as possible.选项:[错, 对]
[单选题]How is Starbucks named?选项:[It’s named after a mate in Moby Dick., It’s named after a mate in Typee., It’s named after a mate in Omoo., It’s named after a mate in White Jacket.]
[单选题]How should we understand “accuracy”, one of the characteristics of company profiles?选项:[Using as many industry-specific terms as possible can be helpful to achieve accuracy., Grammar in a company profile should be correct., Punctuation in a company profile should be right., The information in a company profile should be completely accurate.]
[单选题]As for contact information, a company’s physical address, zip code, telephone number and website are often contained in its profile.选项:[对, 错]
[单选题]We should focus on the experience of its founders and what inspired them to start the business when introducing the history of an established company. 选项:[错, 对]
[单选题] What is the difference between the profiles of Starbucks and Philips? 选项:[The profile of Philips is more comprehensive., The profile of Philips is more visually striking., The profile of Starbucks is more attention-grabbing., The profile of Starbucks is more concise.]
[单选题]When writing a company profile, photos of the staff or production process are often used to grab readers’ attention. 选项:[对, 错]
[单选题]When introducing a company’s products, we should provide a top-level description of the products or services it provides.选项:[对, 错]
[单选题] Which of the following is NOT true about company profiles?选项:[It is unusual for a fax number to be contained in a company profile., Through company profiles, we can learn about the business condition, management and culture of a company., A company profile can help customers to understand the business as well as its approach, unique strengths, and relevant experience., A company profile plays an important role in establishing business image, promoting economic and cultural communication.]
[单选题]A well-written company profile is important in that it makes it likely to quickly and easily present key information to the media, customers and the public. 选项:[对, 错]
[单选题]Which of the following statements is NOT true? 选项:[When writing a company profile, headers and bullet points are often used to break up a long text., A company profile needs to be created from a reader’s perspective and must be tailor-made for the target audience., The type of information a company profile includes and its length vary from company to company., When writing a company profile, every possible detail about the company should be included.]
[单选题]Even though the origin story of our company is not colorful, we should share it in our company profile.选项:[对, 错]
[单选题]Anything that does not help to build a company’s image should be removed from its profile.选项:[错, 对]
[单选题]The logo of a company can be included in its profile.选项:[错, 对]
[单选题]Naturally, a successful and attractive company profile sheet can elicit （引出）direct orders as well as requests for more detailed information. 选项:[对, 错]
[单选题]A great company profile can be used as the only promotional tool for a business.选项:[对, 错]
[单选题]In order to make a company profile more attractive, we should go for showy visual appeal instead of clean formatting.选项:[错, 对]
[单选题]The company profile must be reviewed at any time when any change occurs in a company.选项:[对, 错]
温馨提示支付 ￥3.00 元后可查看付费内容,请先翻页预览!
