第九章Marketing involves making a communication about a product or service to encourage recipients of the communication to purchase or use the product or service.
答案:对
The objective of promoting a product is to move the target market through the following phases: unawareness—awareness—understanding—attitude—purchase intention—purchase. .
答案:对
Market research is to find out whether there is any demand for your product, and whether there is any competition.
答案:对
Market testing is to produce a small quantity of a product and offer samples to selected customers to find out it they like it or not.
答案:对
Advertising is to consider your product, target customers and budget and choose the right media.
答案:对
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