知到答案跨文化商务交际（山东联盟）智慧树答案_2022年

第九章

Which of the following decision making styles is Japanese?
Decisions tend to be made authoritatively
Decision making in highly centralized but consultative
Consensus building is the norm in decision making
答案:Consensus building is the norm in decision making
Which of the following decision making styles is Saudis?
Decisions tend to be made authoritatively
Decision making is highly centralized in both government and business
Decisions tend to be made by individualsWhich of the following statements is matched with channel?
It refer to the target audience, or a consumer group, to whom the advertisement is directed.
It can be an advertising text about brand, products, or service, and the advertising text can appear in form of visual artifacts as well as verbal language.
It refers to the media mix, ranging from TV, radio, Internet, billboards to newspapers, flyers or direct mails.Which of the following decision making styles is French?
Decision making in highly centralized but consultative
Decisions tend to be made by individuals
Decision making is highly centralized in both government and businessWhich of the following are main schools of culture?
Global Localization
cultural variations
cultural universalsNow cultural environment for business is regarded as a key factor for marketing development.Marketing may be seen primarily as a process of exchange, where communication, broadly defined, is central.Marketing communications are not language based.A brand is an entity of name, term, sign, symbol, trademarks, logo, sound, color(s), or package and product design.Creative people can freely use colors to forge international market communications.