第二章 管理英语：The Business of Marketing：Marketing is a powerful force that builds strong global brands. Every company and government in the world uses elements of marketing on a daily basis and has done so throughout history. In this unit, Text A explains the definitions of marketing and the 4 or 5 Ps of marketing.2.1Text Comprehension:Text Comprehension[单选题]There are four definitions of marketing in this text. ( )选项:[错, 对]
2.2Chunks Understanding:Chunks Understanding
2.3Sentences Analysis:Sentences Analysis
2.4Textual Analysis:Textual Analysis
2.1Text Comprehension:Text Comprehension
2.2Chunks Understanding:Chunks Understanding
2.3Sentences Analysis:Sentences Analysis
2.4Textual Analysis:Textual Analysis
[多选题]In the following sentences, the word “charged” means “filled with a strong emotion such as indignation or nervousness” in ( )选项:[a highly charged press conference
, The restaurant charged us 440 for the wine.
, extra charge
, Manipulation is a charged word, especially when we talk about manipulating people.
]
[单选题]I manipulate tools in my ( ) in hopes of enticing consumer to buy my product.选项:[skill
, tool kit
, method
, Ways
]
[单选题]Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its ( ).选项:[employees
, managers
, stakeholders
, customer
]
[单选题]Marketing refers to the core ( ) that directs the processes of identifying and fulfilling the needs of individuals and organizations through exchanges which create superior value for all parties.选项:[benefits
, value
, business philosophy
, organizational function
]
[单选题]Which of the P is not mentioned in our text? ( )选项:[Place
, Promotion
, Plan
, Profit
]
[多选题]According to the author, what can Place do in marketing? ( )选项:[Place refers to where and how you sell your product
, Place can set quality expectations.
, Place refers to where and how you distribute your product
, Place refers to the way you choose to promote your product
]
[多选题]Please find out the organizations that define marketing ( ).选项:[U.K.’s Chartered Institute of Marketing
, World Marketing Association
, American Marketing Association
, Event Marketing
]
[单选题]The author defines marketing as the core business philosophy. ( )选项:[对, 错]
[单选题]The American Marketing Association defines that marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. ( )选项:[对, 错]
[单选题]There are four definitions of marketing in this text. ( )选项:[错, 对]
[单选题]Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its ( ).选项:[managers
, employees
, stakeholders
, customer
]
[单选题]Marketing refers to the core ( ) that directs the processes of identifying and fulfilling the needs of individuals and organizations through exchanges which create superior value for all parties.选项:[organizational function
, benefits
, value
, business philosophy
]
[多选题]In the following sentences, the word “charged” means “filled with a strong emotion such as indignation or nervousness” in ( )选项:[a highly charged press conference
, The restaurant charged us 440 for the wine.
, extra charge
, Manipulation is a charged word, especially when we talk about manipulating people.
]
[单选题]I manipulate tools in my ( ) in hopes of enticing consumer to buy my product.选项:[Ways
, tool kit
, method
, skill
]
[单选题]The American Marketing Association defines that marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. ( )选项:[错, 对]
[多选题]Please find out the organizations that define marketing ( ).选项:[American Marketing Association
, U.K.’s Chartered Institute of Marketing
, Event Marketing
, World Marketing Association
]
[单选题]The author defines marketing as the core business philosophy. ( )选项:[错, 对]
[单选题]Which of the P is not mentioned in our text? ( )选项:[Profit
, Promotion
, Plan
, Place
]
[多选题]According to the author, what can Place do in marketing? ( )选项:[Place refers to where and how you distribute your product
, Place can set quality expectations.
, Place refers to the way you choose to promote your product
, Place refers to where and how you sell your product
]
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