大学英语综合课程_智慧树知到答案2021年

第七章 管理英语：The Importance of Brands：A brand is first of all something that makes your product different different from others. Through reading the text, you may realize that a brand can creat an emotional association between you and the product. Now let's study Text A to find out what else a brand can do.7.1Text Comprehension:Text Comprehension
7.2Chunks Understanding:Chunks Understanding
7.3Sentences Analysis:Sentences Analysis
7.4Textual Analysis:Textual Analysis
7.1Text Comprehension:Text Comprehension
7.2Chunks Understanding:Chunks Understanding
7.3Sentences Analysis:Sentences Analysis
7.4Textual Analysis:Textual Analysis

[单选题]In ancient times, a brand was an iron used when red-hot for burning a mark into the skin of a domestic animal so that its owner would know whether it belonged to the herd or not. What’s the meaning of the underlined word. ( )

选项:[烙铁, 品牌故事, 品牌, 品牌建设
]
[单选题]In the text, the writer cites two examples of brand experience to draw the conclusion : ( )

选项:[A brand creates value.
, A brand is a relationship.
, Brand experience should be consistent and controlled by the organization at every point of contact.
, A brand affects the thought process and the emotional responses of an audience.
]
[单选题]( ), services, and companies are worth more and carry more respect than non-branded ones because people, rightly or wrongly, trust brands.

选项:[Normal products
, Excellent products
, Expensive products
, Branded products
]
[单选题]Our plan was to send ( ) in several flights to all the people who lived in the suburban areas

选项:[e-mail, indirect mail
, letter, direct mail]
[多选题]It’s just that our () is quicker than our ()and, it is difficult to recognize and explain our feelings.( )

选项:[intuition, analytic minds
, mind, logic-processing function]
[单选题]The saying that you “can’t be all things to all people” is true because we each have such a distinct admixture of values derived from these outside influences that make us all different. ( )

选项:[错, 对]
[单选题]This is particularly true in the negative, as it takes many impressions to destroy the audience's impression of an organization and its brand. ( )

选项:[错, 对]
[单选题]Brands are seen as important in creating a consumer’s individual identity, and give a sense of achievement and individuality to consumer. ( )

选项:[对, 错]
[单选题]The writer cites two examples of brand experience. One is a consumer bank, whose advertising is inconsistent with branch experience. The other is a regional coffee company, whose color scheme of direct mails is inconsistent with branch experience. ( )

选项:[对, 错]
[单选题]The writer cites two examples of brand experience. One is a consumer bank, whose advertising is inconsistent with branch experience. The other is a regional coffee company, whose color scheme of direct mails is inconsistent with branch experience. ( )

选项:[对, 错]
[单选题]Brands are seen as important in creating a consumer’s individual identity, and give a sense of achievement and individuality to consumer. ( )

选项:[对, 错]
[单选题]This is particularly true in the negative, as it takes many impressions to destroy the audience's impression of an organization and its brand. ( )

选项:[对, 错]
[单选题]The saying that you “can’t be all things to all people” is true because we each have such a distinct admixture of values derived from these outside influences that make us all different. ( )

选项:[对, 错]
[多选题]It’s just that our () is quicker than our ()and, it is difficult to recognize and explain our feelings.( )

选项:[mind, logic-processing function, analytic minds
, intuition]
[单选题]Our plan was to send ( ) in several flights to all the people who lived in the suburban areas

选项:[indirect mail
, direct mail, letter, e-mail]
[单选题]( ), services, and companies are worth more and carry more respect than non-branded ones because people, rightly or wrongly, trust brands.

选项:[Normal products
, Expensive products
, Excellent products
, Branded products
]
[单选题]In the text, the writer cites two examples of brand experience to draw the conclusion : ( )

选项:[A brand creates value.
, A brand is a relationship.
, Brand experience should be consistent and controlled by the organization at every point of contact.
, A brand affects the thought process and the emotional responses of an audience.
]
[单选题]In ancient times, a brand was an iron used when red-hot for burning a mark into the skin of a domestic animal so that its owner would know whether it belonged to the herd or not. What’s the meaning of the underlined word. ( )

选项:[品牌, 品牌建设
, 品牌故事, 烙铁]