国际市场营销（山东交通学院） 第十章_智慧树知到答案2021年

第十章 placing strategy：This chapter is about the third element of the marketing mix-the place, also called placement or distribution. This is the process and methods used to bring the product or service to the consumer. In other words, it is about how product is bought and where it is bought.Firstly, there is a brief introduction to marketing channel: its definition and types. Secondly, how to design and manage marketing channels is discussed. Thirdly, retailing, wholesaling and logistics are introduced.10.1Introduction to marketing channels销售渠道介绍:Introduction to marketing channel
10.2Designing and Managing Marketing Channels设计和管理销售渠道:Designing and managing marketing channels_x000b_
10.3Managing retailing wholesaling and logistics管理零售商批发商和物流:Managing retailing, wholesaling and logistics

[单选题]________ are sets of interdependent organizations participating in the process of making a product or service available for use or consumption.选项:[Sales territories, Marketing channels, Marketing terrains, Communication channels]
[判断题]Add-on services such as credit, delivery, installation, and repairs provided by the marketing channel are referred to as service backup.选项:[错, 对]
[判断题]Wholesalers actually purchase goods from a producer in bulk and store them in warehouses.选项:[错, 对]
[判断题]When economic conditions are depressed, producers want to move goods to market using longer channels.选项:[错, 对]
[判断题]A marketing channel overcomes the time, place, and possession gaps that separate goods and services from those who need or want them.选项:[对, 错]
[单选题]Total Beverages, a maker of fruit juices and health drinks, recently launched a new brand of packaged drinking water called AquaPure. In order to induce distributors to carry the product, Total offers all its intermediaries a free refrigerator to store bottles of AquaPure. This is an example of a ________.选项:[push strategy, pull strategy, reverse flow, consumer promotion]
[判断题]Channel power is the ability to alter channel members' behavior so that they take actions they would not have taken otherwise.选项:[错, 对]
[多选题]Which of the following belong to retailing?选项:[Discount store, Convenience store, Supermarket, Specialty store]
[判断题]Early buyers might be willing to pay for high-value-added channels, but later buyers will switch to lower-cost channels.选项:[错, 对]
[判断题]A manufacturer obtains referent power when it has special knowledge that intermediaries value.选项:[错, 对]
[判断题]Selective distribution severely limits the number of intermediaries and is appropriate when the producer wants to maintain control over the service level and outputs offered by the resellers.选项:[对, 错]