第六章单元测试
When there are no strong differences in customer characteristics, what kind of market targeting strategy is the best for a MNC company to develop?
- L’Oréal has different brands for different target groups. Which kind of market targeting strategy does it adopt? （ ）
Which of the following statement about products in the growth stage is correct? （ ）
- Which new product pricing strategy does De Beers use to sell diamonds? （ ）
- Discrimination Pricing is the practice of charging different prices to different customers for the identical goods or services sold by the same supplier. （ ）
- Service public relations refers to public relations activities that listen to, collect, sort out and reflect the public’s opinions on the enterprise and its products, and give appropriate treatment.（ ）
A:Concentrated marketing B:Undifferentiated marketing C:Differentiated marketing D:Distributed marketing
答案:Undifferentiated marketing
A:Differentiated marketing B:Distributed marketing C:Undifferentiated marketing D:Concentrated marketing
A:Products in this stage are called star products. B:Products in this stage are called question mark products. C:Products in this stage are called dog products. D:Products in this stage are called cow products.
A:Penetration pricing B:Price Skimming C:Economy pricing D:Premium Pricing
A:错 B:对
A:对 B:错
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