国际市场营销（山东交通学院） 第五章_智慧树知到答案2021年

第五章 Analyzing Consumer Markets：This chapter dicussed how consumer behavior is influenced by three factors: cultural (culture, subculture, and social class), social (ref-erence groups, family, and social roles and statuses), and personal (age, stage in the life cycle, occupation, economic circumstances, lifestyle, personality, and self-concept). Research into these factors can provide clues to reach and serve consumers more effectively.   The typical buying process consists of the following sequence of events: problem recognition, information search, evaluation of alternatives, purchase decision, and postpurchase behavior. The marketers’ job is to understand the behavior at each stage.5.1What Influences Consumer Behavior?:What Influences Consumer Behavior?
5.2The Buying Decision Process: The Five-Stage Model:The Buying Decision Process: The Five-Stage Model

[单选题]A person's ________ consist(s) of all the groups that have a direct (face-to-face) or indirect influence on his/her attitudes or behavior.选项:[subculture, family, reference groups, social class]
[单选题]Joe is a computer service technician. People in his neighborhood usually depend on his suggestions for purchasing any computer accessory or hardware, as they believe that he has access to far more information on computer technology than the average consumer. The neighbors are also aware that Joe has the required knowledge and background for understanding the technical properties of the products. Within this context, Joe can be called a(n) ________.选项:[transactional leader, gate-keeper, role model, international marketer, opinion leader]
[判断题]Limited information could reach its target customers in marketing.选项:[对, 错]
[多选题]Consumers will depend on the information from to decide whether they are going to buy the goods or not.选项:[experiential sources, public sources, commercial sources, personal sources]
[单选题]In the process of searching and gathering relevant information of the propose products, a consumer will come to know a subset of the all the available brands. This set is called .选项:[choice set, awareness set, total set, consideration set]
[单选题]Among all the factors, which factors have the broadest and deepest influence?选项:[cultural factors, personal factors, psychological factors, social factors]
[多选题]For a typical consumer, most information of the needed products in the markets comes from .选项:[Examining, Friends, Mass Media, Dealers]
[单选题]Ford Motors uses the ad caption Magnify the Adventure to promote its latest SUV, the Ford Endeavour. The ad features the car traveling through an uneven, rocky terrain. Within the context of Jennifer Aaker's brand personality analysis, Ford Endeavour is most likely to be strong on which of the following traits?选项:[intelligence, ruggedness, sophistication, sincerity]
[单选题]A consumer who uses Google to find comparative reports on new automobiles, is most likely using which of the following information sources for assistance?选项:[public, experiential, commercial, personal]
[单选题]If a consumer is shopping for a smart phone, all of the smart phone options available in the market — whether a consumer knows about them or not — is called the ________ set.选项:[choice, awareness, consideration, total]
[判断题]People are more likely to notice stimuli whose deviations are large in relation to the normal size of the stimuli.选项:[对, 错]
[判断题]The buying process starts when the buyer decides to, or enters, a store or service provider's facility.选项:[错, 对]