国际市场营销（山东交通学院） 第八章_智慧树知到答案2021年

第八章 product strategy：This chapter is about the product strategy. This chapter begins with the concept and classification of products.The five levels of products are discussed. Then the product mixes are covered. Specifically, the definition, the dimension as well as how to make product mix decisions are discussed. Finally packaging strategies are introduced.8.1product strategy：Introduction to product产品策略：产品介绍:Introduction to products
8.2Product mix产品组合:Product mix
8.3Packaging Strategy包装策略:Packaging Strategy

[单选题]A ________ is anything that can be offered to a market to satisfy a want or need, including physical goods, services, experiences, events, persons, places, properties, organizations, information, and ideas.选项:[function, product, process, benefit]
[多选题]Which of the following belong to Nondurable goods?选项:[refrigerators, clothing, beer, shampoo]
[单选题]It was sunny when Jenny went to class, but by the time class was over it was raining heavily, so Jenny stopped by the student store to buy an umbrella before she walked back to her dorm. In this case, the umbrella is an example of a(n) ________ good.选项:[impulse, homogeneous shopping, specialty, emergency]
[判断题]A Maserati sports car is considered a convenience good because interested buyers will travel far to buy one.选项:[错, 对]
[判断题]An intensive distribution strategy serves well for products such as snack foods and soft drinks.选项:[对, 错]
[判断题]The customer-value hierarchy consists of the basic product, core benefit, expected product, augmented product, and the consumption system.选项:[对, 错]
[判断题]Carlos always buys bread and milk when he goes grocery shopping. In this case, bread and milk are examples of impulse goods.选项:[错, 对]
[单选题]Marketers must see themselves as benefit providers. For example, when a shopper purchases new shoes, he or she expects the shoes to cover his or her feet and allow him or her to walk unobstructed. This is an example of what level in the consumer-value hierarchy?选项:[basic product, potential product, augmented product, pure tangible good]
[判断题]The four product-mix dimensions (length, width, depth, consistency) permit the company to expand its business.选项:[错, 对]
[判断题]The package, which has enclosed the actual commodity, is called secondary package.选项:[错, 对]
[判断题]A product is anything that can be offered to a market to satisfy a want or need.选项:[对, 错]