综合商务英语章节测试课后答案2024春

第十章测试

1.A product is anything that can be offered to a market to satisfy a want or need, including physical goods, services, experiences, events, persons, places, properties, organizations, information, and ideas. （ ）
A:对 B:错
答案:A
2.Only the physical features create a brand. （ ）
A:对 B:错 3.Brand logo refers to the word, phrases or words used to identify the company, product, service or concept and other core values of the brand.（ ）
A:对 B:错 4.The smell of a brand will not add to the overall elements of the brand identity.（ ）
A:错 B:对 5.Brand recognition indicates how easy it is for audiences to identify your brand without hearing or seeing the brand name. （ ）
A:错 B:对