综合商务英语章节测试课后答案2024春

第五章测试

1.Professionals who work in a corporation's marketing and promotion departments seek to get the attention of key potential audiences through ( )
A:advertising. B:promotion. C:marketing. D:selling.
答案:A
2.Matching products to customers ultimately ensures a company’s______ . That is the ultimate goal of a company’s marketing activities. ( )
A:profitability B:revenue C:survival D:competitiveness 3._________refers to the distribution of the product.( )
A:Place B:Promotion C:Price D:Product 4.Marketing pertains to all aspects of a business, including ( ).
A:distribution methods B:product development C:advertising D:sales 5.The term marketing mix(4ps) often refers to ( ).
A:place B:price C:promotion D:process E:product F:people 6.The 4 Ps can be used when ( )
A:planning a new business venture. B:evaluating an existing offer. C:testing a current marketing strategy on a new audience. D:optimizing sales with a target audience. 7.Each element of marketing mix(4 Ps ) can be examined independently, but in practice, they often are dependent on one another. （ ）
A:错 B:对 8.Promotions relatively remain the same no matter what stage of the product life cycle the product is in. （ ）
A:错 B:对 9.The ultimate goal of a marketing strategy is to achieve and communicate a sustainable over rival companies.（ ）
A:对 B:错 10.Marketing strategy and marketing plan may not be incorporated into one document, particularly for smaller companies that may only run one or two major campaigns in a year.（ ）
A:错 B:对