国际商务（英语）答案2023秋

第七章测试

1.The costs and risks associated with doing business in a foreign country are typically: （ ）
A:low in the countries of the European Union.
B:low in an economically advanced nation.
C:high in a politically stable democratic nation.
D:high in an economically advanced nation.

答案:B
2.McDonald's is an example of a firm that uses （ ）.
A:wholly owned subsidiaries
B:turnkey contracts
C:a franchising strategy
D:a licensing strategy
3.If a firm is trying to enter a market where there are already well-established companies, and where global competitors are also interested in establishing a presence, the firm should choose a(n) （ ）.
A:greenfield investment
B:franchise
C:acquisition
D:joint venture
4.Other things being equal, the benefit-cost-risk trade-off is likely to be most favorable in: （ ）
A:nations where there is a dramatic upsurge in either inflation rates or private-sector debt.
B:politically stable developed and developing nations that have free market systems.
C:politically unstable developing nations that operate with a mixed or command economy.
D:developing nations where speculative financial bubbles have led to excess borrowing.
5.（ ） can be used to formalize arrangements to swap skills and technology in a strategic alliance.
A:Contractual safeguards
B:Cross-licensing agreements
C:Structured transfer agreements
D:Modularization