第九章测试1.Products sell well when their attributes match consumer needs. （ ）
A:对 B:错
答案:A
2.The set of choices the firm offers to its targeted markets is known as the marketing mix. （ ）
A:错 B:对 3.Which of the following is one of the four elements that constitute a firm's marketing mix? （ ）
A:Inventory accounting
B:Product reengineering
C:Reverse engineering
D:Distribution strategy
4.The set of choices the firm offers to its targeted market is known as the （ ）.
A:marketing concept
B:market promotion
C:marketing mix
D:marketing strategy
5.（ ） refers to the expertise, competencies, and skills of established retailers in a nation, and their ability to sell and support the products of international businesses.
A:Channel quality
B:Channel exclusivity
C:Channel skill
D:Channel knowledge
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