第九章测试1.
Marketing involves making a communication about a product or service to encourage recipients of the communication to purchase or use the product or service.
A:错 B:对
答案:B
2.
The objective of promoting a product is to move the target market through the following phases: unawareness—awareness—understanding—attitude—purchase intention—purchase. .
A:对 B:错 3.
Market research is to find out whether there is any demand for your product, and whether there is any competition.
A:错 B:对 4.
Market testing is to produce a small quantity of a product and offer samples to selected customers to find out it they like it or not.
A:对 B:错 5.
Advertising is to consider your product, target customers and budget and choose the right media.
A:错 B:对
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