第一章测试1.What are the factors you need to consider while choosing a Cross-border E-commerce platform to expand your business overseas? （ ）
A:brand value B:Operating countries C:Services and products
答案:ABC
2.What are the key elements shown in the Brand Story page? （ ）
A:Characters B:Resolution C:Conflicts
答案:ABC
3.What is the meaning of the brand name —Adidas? （ ）
A:It names after its founder, Adolf Adi Dassler. B:It refers to the Place of Origin of Adidas. C:It means “All day I dream about sports”.
答案:A
4.By Capitalizing on （ ）you can keep an eye on what’s trending now and act quickly on potential opportunities.
A:Google Trends B:SEO keywords C:Social network
答案:ABC
5.A SWOT analysis looks at a company’s（ ）within the market to identify areas to grow and strengthen to avoid future risks.
A:strengths, weaknesses and opportunities, threats B:opportunities, threats C:strengths, weaknesses
答案:A
