上海邦德职业技术学院
  1. The types of international logistics include overseas warehouses, logistics for special line,_____________,______________.( )

  2. A:postal logistics B:commercial Express
    答案:commercial Express###postal logistics
  3. In the value proposition canvas, three specific sectors helping describe what the business offers to the customer are( ).

  4. A:Products & Services Provider B:Pain Relievers C:Gain Creators
    答案:Gain Creators###Pain Relievers###Products & Services Provider
  5. Which of the following email marketing examples use the principle of personalization? ( )

  6. A:Customers find their names in the email subject line. B:Customers receive greeting emails on the 1st day of their registration. C:Customers receive birthday discounts on their birthdays.
    答案:Customers receive greeting emails on the 1st day of their registration.###Customers find their names in the email subject line.###Customers receive birthday discounts on their birthdays.
  7. The social media ad “clean your home without cleaning your home” means _______( )

  8. A:you can relax when the machine is cleaning the room for you. B:the cleaning machine will clean your home for you.
    答案:A: you can relax when the machine is cleaning the room for you. B: the cleaning machine will clean your home for you.
  9. What are the reasons for Chinese suppliers to build their own brand-oriented independent platform? ( )

  10. A:It helps tell brand story that can resonate with overseas consumers. B:It helps expand traffic and retain customers. C:It helps establish an emotional connection with consumers to increase brand loyalty.
    答案:It helps expand traffic and retain customers.###It helps establish an emotional connection with consumers to increase brand loyalty.###It helps tell brand story that can resonate with overseas consumers.
  11. Which statements about B2B and B2C live streams are correct? ( )

  12. A:B2B live streams are for wholesalers, while B:B2C live streams are for individual customers.
    答案:A: B2B live streams are for wholesalers. B: B2C live streams are for individual customers.
  13. Porter’s Five Forces Analysis covers five different criteria, they are( ).

  14. A:the bargaining power of suppliers and the bargaining power of Customers B:competitive rivalry C:the threat of new entrants and the threat of substitutes
    答案:the threat of new entrants and the threat of substitutes###competitive rivalry###the bargaining power of suppliers and the bargaining power of Customers
  15. Focus groups are to collect in-depth, qualitative data from your users or your target market. You’d better( ).

  16. A:limit the Questions Asked B:encourage Follow-Up Comments and Questions C:ask Open-Ended Questions
    答案:ask Open-Ended Questions###limit the Questions Asked###encourage Follow-Up Comments and Questions
  17. Writing tips for logistics and packaging letters include to be concise,______,_______.( )

  18. A:to be correct B:to be concrete
    答案:to be correct###to be concrete
  19. When negotiating price with customers, which of the following statements are correct? ( )

  20. A:Give a discount range instead of a certain discount B:Ask customers to do something to gain the discount C:Don’t negotiate price too quick
  21. If you see a live stream labeled with “previously live”, it means the stream is on live now. ( )

  22. A:错 B:对
  23. An online promotion campaign is a combination of various promotion ways. ( )

  24. A:对 B:错
  25. Multiple choice is a questionnaire designed with the form of five-point scale and you can ask your target customer to score it. ( )

  26. A:错 B:对
  27. People love low prices, so selling illegal products or counterfeit products can still be a good choice for sellers. ( )

  28. A:错 B:对
  29. Cotton Twill and Polar Fleece are expressions for Product material; and Suit, Jeans E and V-neck T-shirt are expressions for Product style. ( )

  30. A:错 B:对
  31. A seller should try to meet the customers’ need for some reasonable changes of the order. ( )

  32. A:错 B:对
  33. For Product Selection, you’d better not copy bestselling products of domestic marketplaces because people from different countries or regions share different culture and values.( )

  34. A:对 B:错
  35. Bullet points are mainly used to list the main selling points of products.( )

  36. A:错 B:对
  37. Compared with domestic e-commerce, the customers’ evaluation of cross-border e-commerce is more real and can more accurately reflect the situation of sellers. ( )

  38. A:对 B:错
  39. In the writing of logistics letter, you should use difficult words instead of plain words.( )

  40. A:对 B:错
  41. Which statement below is not true? ( )

  42. A:RCEP is the Association of Southeast Asian Nations. B:It’s a key contributor to regional and global economic growth in the post-COVID pandemic era. C:RCEP refers to the regional comprehensive economic partnership free trade agreement.
  43. In the Chinese culture, a product with patterns of “dragon and phoenix” may convey the meaning of _______. ( )

  44. A:balance B:good luck and happiness C:growing taller in the next year
  45. A welcome email is _______a company makes with a new customer, blog subscriber, or newsletter subscriber via email.( )

  46. A:a review B:a good relationship C:the first impression
  47. What is the Purpose of a Brand Name? ( )

  48. A:Verification B:Both Identification&Verification C:Identification
  49. ____ only accept enterprises to open stores around the world. ( )

  50. A:Amazon B:eBay C:Shopify
  51. 中译英:如果您对此次购买并不十分满意,您可以在14天内退货,我们一定给您退款。( )

  52. A:If you don’t like our product, please return it to us within 14 days and we will replace it with a new one without question. B:If you’re not completely satisfied with your purchase, return it to us within 14 days and we will refund your money without question. C:If you’re not satisfied with your purchase, return it to us within 14 days and we will resend you a new one.
  53. Which of the following statements is true? ( )

  54. A:Micro-targeting is a way to find specific customers and increase sales. B:Coupons and codes should only be shared in-site. C:We should make sales promotions a routine in daily business because they increase the sales a lot.
  55. What makes a good email subject line? ( )

  56. A:Subject lines with some key personal information. B:Subject lines with words like “earn””cash””bonus”. C:Subject lines with as much information as possible.
  57. We will send you the right product within three days and a _________ to express our apology. ( )

  58. A:return B:replacement C:gift
  59. “Sofa, so good” is an example of _______. ( )

  60. A:metaphor B:parallelism C:pun
  61. Match the words and phrases with the Chinese meanings. List the answers from (1) to (10). ( )

  62. A:FDBHI JCGEA B:FDHBI JGCEA
  63. Sorry to tell you that the cardigan sweater you are interested in only _________ gray and beige ( )

  64. A:goes in B:goes with C:comes in
  65. A good brand name should be subject to ‘3E’ Principle. They are ( ).

  66. A:Easy to Understand, Remember and Describe. B:Easy to Use, Remember and Spread. C:Easy to Understand, Remember and Spread.
  67. ”Please click the follow button on the screen so you won’t miss any of my streams.” This is ________. ( )

  68. A:a call to follow B:a call to place order C:a trigger of customer interest
  69. What should not be necessarily included in components of homepage design?( )

  70. A:Headline and sub-headline B:Calls-to-Action and social proof C:Bad reviews of the products
  71. What does the brand name “DJI” mean? ( )

  72. A:It’s short for “Da Jiang Innovation”. B:It refers to the Place of Origin. C:It is taken from its brand founder.
  73. Match the words and phrases with the correct Chinese meanings. Choose the correct answer. ( )

  74. A:JIADCGBEFH B:JIADGBCEFH
  75. We are sorry to tell you that we can’t _________ you that low price you asked for. ( )

  76. A:offer B:agree C:answer
  77. Match the English words or expressions in the left column with its Chinese counterparts in the right column. Choose the right answer. ( )

  78. A:CBEDA B:CEBDA
  79. Customer profile covers its ( )characteristics.

  80. A:demographic and psychographic B:demographic C:psychographic
  81. To ensure a high exposure rate, companies_____________. ( )

  82. A:include only tag# in their posts B:include tag# and words like “repost” in their posts C:include only “repost” in their posts
  83. https://image.zhihuishu.com/zhs/question-import/formula/202210/7754135d4f364a308fe57551315cab52.png

  84. A:BDACE B:BADCE
  85. Which one is not the step of product listing? ( )

  86. A:Fill in basic information B:Set commodity packaging information C:Contact the buyers
  87. For some products with limited profit margin, the seller should _________ the request by emphasizing quality advantage. ( )

  88. A:make B:reject C:accept
  89. What does the brand name “IKEA” mean? ( )

  90. A:It sounds pleasant to ears. B:It refers to the birthplace of its founder. C:It is taken from the initials of its founder’s name, the farm and village where he grew up.

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