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跨境电商英语I
What is the Purpose of a Brand Name? ( )
- The contents of welcome e-mails usually contains opening remarks, a brief introduction about products and ____________.( )
- ( ) of a brand is a longer goal and broader concept than its Mission.
- Which of the following is NOT social media marketing? ( )
- ASEAN consists of below nations except( ).
- We are sorry to tell you that we can’t _________ you that low price you asked for. ( )
- Which statement below is not true? ( )
- “Sofa, so good” is an example of _______. ( )
- Which is not the writing principle for bullet points?( )
- Due to the lack of raw material, we are unable to execute your order now. I’m afraid that the order has to be _________. ( )
- There are mainly two types of market research data, they are( ).
- Customer profile covers its ( )characteristics.
- 中译英:让我们通过降价5%来各让一步。( )
- Match the English words or expressions in the left column with its Chinese counterparts in the right column. Choose the right answer. ( )
- Which statement is true about the common rule of poster language? ( )
- When your goods are sold, eBay will charge a______. The _____ is charged as a percentage of the total amount paid by the buyer, including freight and handling charges.( )
- We hope you will _________ your negative comment into a positive one. ( )
- In the Chinese culture, a product with patterns of “dragon and phoenix” may convey the meaning of _______. ( )
- Match the English words or expressions with its Chinese counterparts. ( )
- What does the brand name “DJI” mean? ( )
- Please choose the right translation for the following sentences.( )
- Huawei named its first ever self-developed operating system as “HongmengOS” (HarmonyOS, finally) because( ).
- ____ only accept enterprises to open stores around the world. ( )
Demographics explain who your buyer is, it include objective data like( ).
- What should not be necessarily included in components of homepage design?( )
- An abandoned purchase reminder can remind customers of their abandoned items, and may offer additional discounts. ( )
- Focus on portraying the positive aspects of the company;Please over claim or use flowery language.
( ) - If you see a live stream labeled with “previously live”, it means the stream is on live now. ( )
- The poster line “Ipad air, incredible power at an incredible value” uses repetition. ( )
- An online promotion campaign is a combination of various promotion ways. ( )
- Open-ended questions cannot be answered with a simple yes or no response and thus encourage the interviewee to provide more information. ( )
- People love low prices, so selling illegal products or counterfeit products can still be a good choice for sellers. ( )
- In the description of company overview, you should highlight the characteristics of the company's products. ( )
- The more reviews you have, the more credible and trustworthy customers will perceive your products to be. ( )
- Bullet points can make customers understand products easier and help customers solve their concerns.( )
- The social media ad “clean your home without cleaning your home” means _______( )
- What contents are frequently shown on the About Us page of a brand? ( )
- Porter’s Five Forces Analysis covers five different criteria, they are( ).
- Which of the following email marketing examples use the principle of personalization? ( )
- In the value proposition canvas, three specific sectors helping describe what the business offers to the customer are( ).
- Writing tips for logistics and packaging letters include to be concise,______,_______.( )
- What are the functions of bullet points?( )
- What makes a good value proposition? ( )
- Which statements about B2B and B2C live streams are correct? ( )
- When negotiating price with customers, which of the following statements are correct? ( )
A:Verification B:Both Identification&Verification C:Identification
AI参考:正确选项是【C:Identification】。品牌名称的目的是为了识别品牌,让消费者能够认出并记住品牌,从而在市场上建立品牌形象和信誉。因此,选项C“Identification”是正确的答案。选项A“Verification”只强调了验证的作用,而忽略了品牌名称的主要目的。选项B“Both Identification&Verification”则将两种作用混在一起,不够准确。'
A:Your company’s information B:your special features and advantages C:your boss
AI参考:A: Your company’s information(A)邮件的欢迎内容通常包括开场白、产品简短介绍以及关于公司的信息。选项B和C与题目要求不符,因此答案为(A)Your company’s information。这道题考察的是商务邮件中常见的内容构成,需要考生对商务邮件的格式和内容有基本的了解。'
A:Value B:Mission C:Vision
AI参考:选项C:Vision 是品牌的一个更长远、更广泛的概念,比使命更具有目标性。因此,答案为C。'
A:Ads on Facebook B:Ads on TV C:Ads on Tiktok
AI参考:选项B:"Ads on TV"并不是社交媒体营销。社交媒体营销通常指的是在社交媒体平台上进行的营销活动,如Facebook、Twitter、Instagram、TikTok等。电视广告不属于社交媒体营销,它是一种传统的广告形式,主要通过电视媒介进行传播。因此,答案是B:Ads on TV。'
A:China, Japan, Korea, New Zealand, Australia B:Brunei, Cambodia, Indonesia, Laos, Malaysia C:Myanmar, the Philippines, Singapore, Thailand and Vietnam
AI参考:A:MyanmarASEAN(东南亚国家联盟)是一个地区性组织,成员包括文莱、柬埔寨、印度尼西亚、老挝、马来西亚、菲律宾、新加坡、泰国和越南等国家。在提供的选项中,除了缅甸(Myanmar)之外,其他国家都是ASEAN的成员国。因此,正确答案是选项A:Myanmar。'
A:answer B:agree C:offer
AI参考:正确答案是C:offer。根据题干中的语境,我们可以得知“我们很抱歉地告诉你,我们不能提供你要求的低价”,所以正确选项应该是“offer”,表示提供的意思。而“answer”和“agree”都不符合语境。因此,答案为C。'
A:It’s a key contributor to regional and global economic growth in the post-COVID pandemic era. B:RCEP refers to the regional comprehensive economic partnership free trade agreement. C:RCEP is the Association of Southeast Asian Nations.
AI参考:选项C:RCEP是东南亚国家联盟,这句话是不正确的。解释:RCEP即区域全面经济伙伴关系协定(Regional Comprehensive Economic Partnership Agreement),是东亚区域经济一体化进程的重要成果之一,涵盖了中国、东盟、日本、韩国、澳大利亚、新西兰和印度等7个贸易伙伴。协定旨在构建高标准投资自由化便利化的营商环境,以实现亚太地区包容增益的自由贸易体系。而选项C所说的“RCEP是东南亚国家联盟”与事实不符,实际上RCEP涵盖的国家不止包括东南亚国家联盟。因此,正确选项是C:RCEP是东南亚国家联盟。'
A:pun B:parallelism C:metaphor
AI参考:单选题”Sofa, so good”是an example of ______. ( )答案:C:metaphor“Sofa, so good”是一个隐喻(metaphor)的例子,其中“sofa”被用来比喻“舒适、好”等含义。平行对偶(parallelism)是指句子的结构形式上的对称,而不涉及意义的隐喻或暗示。字面意义与隐含意义之间的区别是双关(pun)的主要特征。因此,选项C“隐喻”是正确答案。'
A:accurate B:readable C:correct
AI参考:单选题:Which is not the writing principle for bullet points?( )A:accurate B:readable C:correct D:unique答案是D:unique(独特性)不是bullet points的写作原则。bullet points通常用于列出要点,要求简洁明了,易于阅读,准确无误。因此,选项A、B、C都是正确的写作原则,而选项D“独特性”与bullet points的写作要求不符。'
A:cancelled B:kept C:placed
AI参考:单选题:Due to the lack of raw material, we are unable to execute your order now. I’m afraid that the order has to be _________. ( )\r正确答案是A: cancelled。\r句子中提到由于原材料不足,我们无法执行您的订单,因此订单必须被取消。所以选项A“cancelled”符合语境。选项B“kept”表示保留,与句意不符;选项C“placed”表示放置,也不符合句意。因此,正确答案是A。'
A:Pre-existing Data and Secondary Data. B:Primary Data and Secondary Data. C:Primary Data and Limited Data.
AI参考:答案为B:Primary Data and Secondary Data。解析:在市场研究数据中主要有两种类型的数据,分别是主要数据(Primary Data)和次要数据(Secondary Data)。因此,选项B“主要数据和次要数据”是正确的答案。选项A中的“Pre-existing Data”通常指的是已经存在的、以前收集的数据,而不是市场研究的数据。选项C中的“Limited Data”是指有限的数据,不符合题意。因此,这个问题的正确答案是B选项。'
A:psychographic B:demographic C:demographic and psychographic
AI参考:答案为C:demographic and psychographic。顾客概况包含人口统计和心理特点两种特点,所以正确选项为C。人口统计指的是关于顾客的年龄、性别、职业、收入等基本信息,而心理特点则包括顾客的兴趣、爱好、价值观、生活方式等更深层次的特征。因此,在描述顾客概况时,通常需要同时考虑人口统计和心理特点两个方面的特征。'
A:Let us meet each other half way by reducing the price by 5%. B:Let us cut the price by 5% and come to an agreement. C:We’d like to offer you a 5% discount on your order, if you purchase now.
AI参考:选项B最符合语境,该选项的意思是“让我们各退一步,削减价格5%。”,该选项中的“cut the price”和“come to an agreement”也恰好符合语境。其他选项的意思与语境不符。因此,正确答案是B:Let us cut the price by 5% and come to an agreement。'
A:CEBDA B:CBEDA
AI参考:正确答案是B:CBEDA。这道题要求将左侧英文单词或表达与其右侧的中文对应起来,并且需要在给出的选项中选择正确的答案。从给出的图片中可以看出,正确的对应关系应该是CBEDA,因此选项B是正确答案。选项A中的CEBDA并不符合题意,而选项C中的E与图片中的字母不符,选项D中的D与图片中的字母不符,选项E则没有对应的英文单词或表达。因此,正确答案是B:CBEDA。'
A:It must include figure of speech. B:It should be relevant and short C:It should be long and attractive.
AI参考:B: It should be relevant and short.海报语言的基本规则应该是相关且简短,所以选项B是正确的。选项A和C都是错误的,因为海报语言不需要包括修辞手法(A错),也不需要长而吸引人(C错)。海报的主要目的是传达信息,因此简洁明了的语言更容易被观众理解和接受。'
A:insertion fee B:final value fee C:shipping charge
AI参考:当你的商品售出时,eBay会收取一项费用。这项费用作为买家支付的总金额的一个百分比来收取,包括运费和处理费。正确答案是B:Final Value Fee,也就是最终价值费。insertion fee是插入费,shipping charge是运费,都不符合题意。'
A:Repeat B:revise C:leave
AI参考:答案:A推理过程:本句意为:我们希望你会把你的负面评论转变为积极的评论。repeat 重复;revise 修改;leave离开,结合句意可知应选择repeat,将你的负面评论转变成积极评论,符合语境。因此答案为A。'
A:balance B:growing taller in the next year C:good luck and happiness
答案:
A:GHBCA DFEIJ B:GBHAC DEFJI
答案:
A:It’s short for “Da Jiang Innovation”. B:It is taken from its brand founder. C:It refers to the Place of Origin.
AI参考:正确答案是B:It is taken from its brand founder.根据问题中的信息“What does the brand name ‘DJI’ mean?”,我们可以得出答案为B,即“DJI”是品牌创始人名字的首字母缩写。没有给出“Da Jiang Innovation”的意思,“DJI”通常是指“DJI(达疆创新)公司”或其产品的品牌名,这个名字中的“DJI”指的是品牌创始人Jack Deng的姓氏拼音首字母缩写。选项C与问题无关,而选项A也是无关选项。因此,选项B是正确答案。'
A:EABDC B:BAECD
答案:今天有什么特色菜吗?AI参考:很抱歉,图片无法打开,因此无法给出正确的选项。您可以将图片内容描述给我听,以便我更好地为您解答。'
A:It names after its CEO. B:It sounds like a scary monster in Chinese culture. C:Hongmeng, in Chinese culture, is regarded as the origin of the universe and it represents unlimited possibilities.
AI参考:在华为推出的首个自主研发的操作系统被命名为“HongmengOS”(HarmonyOS,终于)的原因中,最有可能的原因是:“Hongmeng,在中国文化中,被视为宇宙的起源,它代表了无限的可能性。”华为将其首个自主研发的操作系统命名为HongmengOS,可能是因为这个名字在中国的文化中具有深刻的象征意义,它代表了宇宙的起源,意味着无尽的可能性和广阔的前景。这也是华为作为一家科技公司,希望通过其自主研发的操作系统,展示其对未来科技发展的无限可能性和承诺。因此,最符合的答案是C:Hongmeng,在中国文化中,被视为宇宙的起源,它代表了无限的可能性。'
A:Amazon B:eBay C:Shopify
答案:work in process finished goodsAI参考:根据题干,只有选项A:Amazon符合条件,因为Amazon是一个全球知名的电商平台,经常接受企业开设全球店铺。选项B:eBay是一个拍卖网站,不太适合开设全球店铺;选项C:Shopify是一个提供在线商店解决方案的软件平台,但它并不专门接受企业开设全球店铺。因此,正确答案是A:Amazon。'
A:belief systems, values, goals, and attitudes B:both of all C:gender, age, income, and marital status
答案:人口统计学的AI参考:C. gender,age,income,and marital status是定义买家(你的受众)的重要人口统计信息,其中包括诸如性别、年龄、收入和婚姻状况这样的客观数据。这些因素直接影响了潜在消费者的需求和偏好。所以选项C. 正确。选项A. 涉及到了信念系统、价值观、目标和态度,但它们并不能完全涵盖人口统计数据;选项B. 表示全部包括,这个说法是过于绝对的。'
A:Headline and sub-headline B:Bad reviews of the products C:Calls-to-Action and social proof
A:错 B:对
AI参考:答案:B:对。根据常识推断,一家商家为了挽回客户的购物欲,往往会采用各种方法提醒他们所放弃购买的商品,比如赠送一些额外的折扣等。因此,这个判断题的正确答案是B,即“An abandoned purchase reminder can remind customers of their abandoned items, and may offer additional discounts.”(一个被放弃的购物提醒可以提醒客户他们被放弃的商品,并且可能会提供额外的折扣)。'
A:对 B:错
A:对 B:错
AI参考:答案:B:错。原文中表述错误,如果看到一个标记为“previously live”的实时流,并不意味着该流现在正在直播。因此,该表述是错误的。'
A:错 B:对
AI参考:答案是B:对。海报文案“Ipad air,incredible power at an incredible value”使用了重复的手法,通过重复使用“incredible”这个词来强调产品的价值和性能。这种重复的手法在广告文案中很常见,有助于加强印象和传达信息。'
A:错 B:对
A:错 B:对
A:错 B:对
AI参考:答案是B:对。根据常识和实际情况,人们通常喜欢价格低廉的产品,因此销售非法产品或假冒伪劣产品对于卖家来说仍然可能是一个不错的选择。但是这种行为是非法的,并且可能涉及到法律风险和道德问题,因此不推荐这样做。正确的选项是B,表示正确。'
A:对 B:错
AI参考:正确答案是【对】。在描述公司概述时,应该突出公司产品的特点。'
A:错 B:对
AI参考:B:对。根据常识和逻辑,产品评价越多,顾客对产品的可信度和信任度越高,因此选项B是正确的。'
A:错 B:对
A:the cleaning machine will clean your home for you. B:you can relax when the machine is cleaning the room for you.
A:Products and production B:Location and time C:Values and partnership
A:competitive rivalry B:the bargaining power of suppliers and the bargaining power of Customers C:the threat of new entrants and the threat of substitutes
A:Customers receive birthday discounts on their birthdays. B:Customers find their names in the email subject line. C:Customers receive greeting emails on the 1st day of their registration.
AI参考:根据题目,以下哪个选项是使用了个性化原则的电子邮件营销例子? 选项A: Customers receive birthday discounts on their birthdays. (客户在生日时收到生日折扣)—— 这个选项并没有体现个性化原则,因为无论顾客的生日是多少,他们都会收到相同的折扣。 选项B: Customers find their names in the email subject line. (电子邮件主题行中包含顾客的名字)—— 这个选项体现了个性化原则,因为顾客的名字被直接用在邮件主题中,表明这是专门为他们发送的邮件。 选项C: Customers receive greeting emails on the 1st day of their registration. (客户在注册的第一天收到问候邮件)—— 这个选项也没有体现个性化原则,因为问候邮件的内容可能对所有注册用户都是一样的。 因此,根据以上分析,正确答案是选项B: Customers find their names in the email subject line. (电子邮件主题行中包含顾客的名字)。"
A:Pain Relievers B:Products & Services Provider C:Gain Creators
A:to be concrete B:to be correct
A:Make customers understand products easier B:Promote sales C:Help customers solve their concerns
AI参考:正确答案是【B:Promote sales 】 要点的作用在于促销,可以让顾客更易了解产品信息,提高销量。A选项可能在一定程度上促进产品销售,但不是主要的;C选项不符合要点的基本含义,只能作为一个次要的功能存在。所以答案为B选项,即促销销量。"
A:Client-Oriented. B:Convey Emotion. C:Clear Language.
A:B2B live streams are for wholesalers, while B:B2C live streams are for individual customers.
AI参考:选项B和C都是正确的。B2B(Business-to-Business)是指企业与企业之间的交易,而B2C(Business-to-Consumer)是指企业与消费者之间的交易。因此,B2B直播主要是针对批发商,而B2C直播主要是针对个人消费者。所以,选项A是错误的,因为B2B直播不是为个体顾客设计的。而选项B则是正确的,因为B2C直播是为个体顾客设计的。因此,答案是B和C。"
A:Don’t negotiate price too quick B:Ask customers to do something to gain the discount C:Give a discount range instead of a certain discount