- What are the reasons for Chinese suppliers to build their own brand-oriented independent platform? （ ）
- Which of the following are involved in the after-sale customer service？（ ）
- Porter’s Five Forces Analysis covers five different criteria, they are（ ）.
- A company overview is an introduction to your business that details_________, _________, _________, how you manufacture or source your products, and why you serve customers.（ ）
- Which of the following use antithesis including words of opposite meanings? （ ）
- Which of the following email marketing examples use the principle of personalization? （ ）
- Characters are the key to relating your audience back to the story; and the audience are more likely to follow （ ）’s story.
- When negotiating price with customers, which of the following statements are correct? （ ）
- Which of the following principles are included in the “3C Principles” ?（ ）
- Writing tips for logistics and packaging letters include to be concise,______,_______.（ ）
- A seller should try to meet the customers’ need for some reasonable changes of the order. （ ）
- Focus on portraying the positive aspects of the company；Please over claim or use flowery language.（ ）
- Bullet points can make customers understand products easier and help customers solve their concerns.（ ）
- In the writing of logistics letter, you should use difficult words instead of plain words.（ ）
- The more reviews you have, the more credible and trustworthy customers will perceive your products to be. （ ）
- Bullet points are mainly used to list the main selling points of products.（ ）
- If you see a live stream labeled with “previously live”, it means the stream is on live now. （ ）
- Open-ended questions cannot be answered with a simple yes or no response and thus encourage the interviewee to provide more information. （ ）
- An online promotion campaign is a combination of various promotion ways. （ ）
- Compared with domestic e-commerce, the customers’ evaluation of cross-border e-commerce is more real and can more accurately reflect the situation of sellers. （ ）
- What does the brand name “IKEA” mean? （ ）
- Which of the following sentences is better to express “非常感谢您的订单3215678”? （ ）
- Sorry to tell you that the cardigan sweater you are interested in only _________ gray and beige （ ）
- “Sofa, so good” is an example of _______. （ ）
- What does the brand name “DJI” mean? （ ）
- What are the functions of online promotion? （ ）
- Demographics explain who your buyer is, it include objective data like（ ）.
- We will send you the right product within three days and a _________ to express our apology. （ ）
- There are mainly two types of market research data, they are（ ）.
- I’d like to _________ your disappointment. （ ）
- _______ is the lifeblood of e-commerce logistics operation. （ ）
- We are sorry to tell you that we can’t _________ you that low price you asked for. （ ）
- （ ） of a brand is a longer goal and broader concept than its Mission.
- Which statement is true about the common rule of poster language? （ ）
- Due to the lack of raw material, we are unable to execute your order now. I’m afraid that the order has to be _________. （ ）
- What makes a good email subject line? （ ）
- The aim of logistics and package letters is to keep buyers informed of __________, in hopes of a better shopping experience.（ ）
- The price has been carefully calculated and cut to the _________.（ ）
- 中译英:如果您对此次购买并不十分满意，您可以在14天内退货，我们一定给您退款。（ ）
- The_______categories on the homepage always attract consumer’s eyeball. （ ）
- Fill in the blanks with appropriate words. Choose the right answer. （ ）In order to create a __________market environment for users around the world, the e- commerce platforms will prohibit the sale of specific types of products, such as____
- Which one below is correct for respond to customers’ comments? （ ）
- It is good business etiquette for the seller to send a _________ to the customer for the order. （ ）
- I’m afraid you should_________ us by 10% of the total amount of the contract. （ ）
- All that you need to do is to show your respect and offer a ___________. （ ）
- Which of the following are reasons for products to be detained by customs? （ ）
- Where did live streaming start? （ ）
- What is important to make an attractive live show? （ ）
- When orders are abandoned, which kind of email should be sent to this customer?（ ）
- Social Media Promotional Codes appear only on social medias. （ ）
- Online promotions are designed very complicatedly in both China and the western world. （ ）
- A welcome email cannot establish a relationship with a new contact. （ ）
- Purpose of bullet point is to make buyers look attractive at a glance, so as to generate interest in further understanding the details of your products. （ ）
- _____can increase your ability to rank and, in turn, increase website traffic.（ ）
- Which one is NOT international mainstream logistics methods?（ ）
- ____ offers a 14 day free trial period, during which users can be familiar with various operations in the background of _____. （ ）
- What is the meaning of the brand name —Adidas? （ ）
- What are the factors you need to consider while choosing a Cross-border E-commerce platform to expand your business overseas? （ ）
- What are the key elements shown in the Brand Story page? （ ）
- By Capitalizing on （ ）you can keep an eye on what’s trending now and act quickly on potential opportunities.
- A SWOT analysis looks at a company’s（ ）within the market to identify areas to grow and strengthen to avoid future risks.
答案:It helps expand traffic and retain customers.###It helps establish an emotional connection with consumers to increase brand loyalty.###It helps tell brand story that can resonate with overseas consumers.
答案:provide product service###inform customers of marketing activities that will be launched in the shop###inform customers of anticipated arrival time of parcels
答案:the threat of new entrants and the threat of substitutes###competitive rivalry###the bargaining power of suppliers and the bargaining power of Customers
答案:how you were founded###what you sell###what your mission is
答案:Super Slim/ Ultra powerful.###Small payment, big enjoyment!
答案:Customers receive greeting emails on the 1st day of their registration.###Customers find their names in the email subject line.###Customers receive birthday discounts on their birthdays.
答案:the brand founder###historical characters###customers
答案:Give a discount range instead of a certain discount###Don’t negotiate price too quick###Ask customers to do something to gain the discount
答案:Conciseness###Courtesy###Clearness
答案:to be correct###to be concrete
答案:对
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