高级思辨英语视听说章节测试课后答案2024春

第九章测试

1.What is Tom's main role in his new position?
A:Analyzing changes from the Internet for customers. B:Interpreting the changes from different sources. C:Creating things from changes in behavior, media, etc. D:Using media information to inspire new ideas.
答案:C
2.According to Tom, What areas of the business require the most focus on innovation right now?
A:Our own channels and re-evaluate the role of advertising B:Working around people and re-evaluate the role of clients C:Our own interests and re-evaluate the role of advertising D:Working around people and re-evaluate the role of advertising 3.According to Tom, what does innovation require of people?
A:Knowing previous success stories. B:Being brave and willing to take a risk. C:Being aware of what is interesting. D:Being sensitive to business data. 4. According to Tom, as an industry, we need to focus on___________.
A:Our gut feeling and on superb ideas B:Just data supported arguments C:Collecting information about clients D:Making money 5.What does Tom see as game-changing chances in the future?
A:Having people take a risk. B:Using messages to do things. C:Focusing on data-based ideas. D:Aiming at a consumer level. 6.Which of the followings does Tom not advocate on how to serve messages directly to customers?
A:make phone calls B:use ads to download mobile coupons C:send offers to friends D:save locations to clients 7.What does Tom do first to deal with in the toughest job?
A:Establishing the focal point. B:Looking for opportunities. C:Examining the future carefully. D:Considering a starting point. 8.After the hardest job, what should be followed?
A:Consider an confusing point that is buyable in the next 4 months and make it happen B:Consider an entry point that is buyable in the next 4 months and make it happen C:Consider an entry point that it buyable in the next 3 months and make it happen D:Consider an entry point that is reliable in the next 4 months and make it happen 9.Which of the following might Tom work for ?
A:A behavioral study center. B:An Internet company. C:Media agency. D:A venture capital firm 10.In the role of media agencies, which of the following is not needed?
A:Collaboration B:Honesty C:Fostering creativity D:Openness