第三章 演讲的开篇与结束:本章主要内容如下:1. 介绍如何构建和发展引言和结论。2. 说明了引入的功能是获得听众的注意力和善意,引入部分有助于建构演讲的主旨和预览全文。3. 结束语有助于听众记住演讲的关键思想。4. 揭示了有各种不同的引言和结论技术,许多引言技术也适用于结论。引言为即将发表的演讲搭建了舞台;结束语确保观众在听完演讲时能做出积极地改变。演讲时间有限,引言和结束都需要仔细思考和精确的语言才能有效。做好介绍,为听众学习做好准备,结论有助于确保听众理解演讲的目的。3.1开篇引入:开篇引入的重要性。
3.2引人入胜的开篇10法:开篇引入的四种功能,吸引听众注意力并更好地理解演讲者。
3.3结束语的功能:结束语的5种功能及优秀视频案例欣赏。
3.4结篇写作3步法:进行结束语的写作3个常规步骤。
[多选题]The function of the intruction in a speech includes ( ).
Gaining the good will of the audience
Gaining the attention of the audience
Stating the purpose of the speech
Previewing the structure of the speech
答案:Gaining the attention of the audienceGaining the good will of the audienceStating the purpose of the speechPreviewing the structure of the speech
[单选题]In the video clip of the speech The Fight Against Sex Slavery, the speaker ( ) as her attention-getting strategy.
asks a question
tells a story
uses a quotation
refers to personal interest[判断题]Referring to the occasion is often used as an introduction to tribute speeches, toasts, dedication ceremonies and historical events.

[判断题]In his speech made at the beginning of a new semester, Obama employed the strategy "referring to historical event" to start his speech.

[判断题]Abraham Lincoln (1863) refers both to historical events and current events in the beginning of the Gettysburg Address.

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