国际市场营销（山东交通学院）答案2023秋

第五章测试

1.A person's ________ consist(s) of all the groups that have a direct (face-to-face) or indirect influence on his/her attitudes or behavior.
A:family B:subculture C:social class D:reference groups
答案:D
2.Joe is a computer service technician. People in his neighborhood usually depend on his suggestions for purchasing any computer accessory or hardware, as they believe that he has access to far more information on computer technology than the average consumer. The neighbors are also aware that Joe has the required knowledge and background for understanding the technical properties of the products. Within this context, Joe can be called a(n) ________.
A:international marketer B:opinion leader C:role model D:gate-keeper E:transactional leader 3.Ford Motors uses the ad caption "Magnify the Adventure" to promote its latest SUV, the Ford Endeavour. The ad features the car traveling through an uneven, rocky terrain. Within the context of Jennifer Aaker's brand personality analysis, Ford Endeavour is most likely to be strong on which of the following traits?
A:sincerity B:ruggedness C:sophistication D:intelligence 4.People are more likely to notice stimuli whose deviations are large in relation to the normal size of the stimuli.
A:对 B:错 5.The buying process starts when the buyer decides to, or enters, a store or service provider's facility.
A:对 B:错 6.A consumer who uses Google to find comparative reports on new automobiles, is most likely using which of the following information sources for assistance?
A:commercial B:personal C:public D:experiential 7.If a consumer is shopping for a smart phone, all of the smart phone options available in the market — whether a consumer knows about them or not — is called the ________ set.
A:consideration B:awareness C:choice D:total 8.In the process of searching and gathering relevant information of the propose products, a consumer will come to know a subset of the all the available brands. This set is called .
A:awareness set B:choice set C:consideration set D:total set 9.Consumers will depend on the information from to decide whether they are going to buy the goods or not.
A:personal sources B:commercial sources C:public sources D:experiential sources 10.Limited information could reach its target customers in marketing.
A:错 B:对 11.For a typical consumer, most information of the needed products in the markets comes from .
A:Dealers B:Friends C:Examining D:Mass Media 12.Among all the factors, which factors have the broadest and deepest influence?
A:cultural factors B:psychological factors C:social factors D:personal factors