第一章测试2.________ management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.
A:Distribution B:Marketing C:Operations D:Strategic E:Knowledge
答案:B
4.As economies advance, a growing proportion of the economy's activities focuses on the production of ________.
A:experiences B:events C:products D:luxury goods E:services
答案:E
5.The "Malaysia, Truly Asia" ad campaign that showcased Malaysia's beautiful landscape and its multicultural society in order to attract tourists is an example of ________ marketing.
A:property B:place C:idea D:event E:service
答案:B
6.In Walt Disney's Magic Kingdom, customers can visit a fairy kingdom, a pirate ship, or even a haunted house. Disney is marketing a(n) ________.
A:good B:experience C:organization D:event E:service
答案:B
7.People in emerging countries today are becoming increasingly health conscious and are seeking healthy food choices. As a result, demand for health foods is rising steadily, creating an opportunity for marketers to exploit this ________ market.
A:geographic B:need C:service D:business E:demographic
答案:B
8.Organizations catering to the ________ market need to price their offerings carefully because these markets usually have limited purchasing power.
A:global B:consumer C:nonprofit D:exclusive E:business
答案:C
9.Services constitute the bulk of most countries' production and marketing efforts.
A:错 B:对
答案:A
10."Friends Don't Let Friends Drive Drunk," is an example of marketing information to an interested audience.
A:错 B:对
答案:A
11.Wants are the basic human requirements such as for air, food, water, clothing, and shelter.
A:错 B:对
答案:A
12.The emergence of earned media has allowed some companies to reduce paid media expenditures.
A:对 B:错
答案:A
13.We can think of marketing as the identification, creation, communication, delivery, and monitoring of customer value.
A:对 B:错
答案:A
14.If performance falls short of expectations, the customer is disappointed. If it matches expectations, the customer is satisfied. If it exceeds them, the customer is delighted.
A:对 B:错
答案:A
15.What can be marketed?
A:organizations B:service C:information D:events
答案:ABCD
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