第九章测试1.
Advertising works best when it’s developed to meet one goal at a time.
A:对 B:错
答案:A
2.
Internet advertising, once seen as the mainstay of media advertising, is facing numerous challenges from alternative media, especially interactive and social media.
A:对 B:错 3.
The television is the fastest growing advertising media
A:错 B:对 4.
Handheld devices, such as cellphones, smartphones, portable computers and other wireless devices, make up the growing mobile device market.
A:对 B:错 5.
Indoor billboards are large structures located near transportation points intending to attract the interest of people traveling on roads or public transportation.
A:错 B:对 6.
Advertising can serve as a reminder to consumers.
A:错 B:对 7.
Advertisement can differentiate the product from its competitors.
A:错 B:对 8.
Advertisement can induce consumers to try the product.
A:错 B:对 9.
Print publications such as magazines, books, newspapers and ________ (such as annuals) offer a variety of advertising opportunities.
A:flyers B:posters C:leaflets D:Special Issue publications 10.
AIDA is an acronym that stands for Attention, Interest, Desire and_______.
A:Achievement B:Action C:Aim D:Ability
