第十章测试1.
4 Ps is defined by many marketers as “putting the right product in the right place, at the right price and right time.”
A:错 B:对
答案:B
2.
Distribution channel is a way of selling a company's product either directly or via distributors.
A:错 B:对 3.
Michael Dell was not a strong believer in the power of advertising and frequently stressed its importance in the company’s strategy.
A:对 B:错 4.
Marketing shows how to reach to the customers and build long lasting relationship while sales just means selling is the ultimate result of marketing.
A:错 B:对 5.
Marketing is more than sales.
A:错 B:对 6.
Segmentation means breaking the heterogeneous market into smaller, homogeneous markets.
A:对 B:错 7.
Market Targeting only means to develop measure of segment attractiveness.
A:错 B:对 8.
Marketing plan is a written document that acts as a guidebook of marketing objectives for the marketing manager.
A:错 B:对 9.
Promotion decisions involve________.
A:Marketing communication budget B:Public Relations and Publicity C:Advertising D:Promotion Strategy 10.
This process involves___________.
A:Market targeting B:Market positioning C:Market segmentation D:Sales
