- A product is an item solid and has material existence.
- Headhunters’ commission is typically 20-30% of the candidate’s base salary.
- The purpose of devising competitive strategy is to identify a unique position in the market for a company.
- To raise customer interests, the starting point is to define the key feature of a product.
- Maslow’s hierarchy is well-supported by sufficient evidence and widely accepted without doubt.
- If the product being sold by the existing company or companies is highly differentiated or enjoys strong brand loyalty, then this can act as a low barrier to entry.
- Weaknesses are the things that need to be fixed or avoided in order to achieve success.
- Cost focus is an approach to competitive advantage in which a company attempts to outperform its rivals by offering a product that is perceived by consumers to be superior to that of competitors even though its price is higher.
- Successful SCM emphasizes a change from managing individual functions to integrating business activities in processes.
- According to Maslow’s theory, a young college graduate beginning their career will be very concerned with physiological needs.
- Headhunters often specialize in a particular type of talent.
- Marks & Spencer(M&S), a British retailer, has a wide range of products and many different lines. For years M&S refused to consider food and today has over 400 Simply Food stores across the UK. Whilst not a major supermarket, M&S Simply Food has a following, which demonstrates high growth and low market share. This means M&S Simply Food is a Dog.
- Acer, the multi-tech company, owns the brand name which include projectors, PCs, servers, tablets and etc. The notebook of Acer is a very common product in the market. According to annual financial report, this product is able to earn the 60% of total revenue. The market demand for the product is very high. Therefore, the notebook of Acer is ______________.
- An impressive resume should list ________, rather than just responsibilities.
- _______ can let consumers try out the product.
- A company using differentiation strategy could focus on the following features EXCEPT ____.
- When adopting the strategy of differentiation, firm maintains _____ features of its products in the market thus creating a differentiating factor.
- According to Maslow’s motivation theory, which one of the following statements is 对?
- To make sure that a product can be widely available while managing cost, companies usually use _____ to sell household appliances.
- Which of the following descriptions is NOT 对 to Zara?
- Many workplace conflicts are best handled by ________. Those who are involved in the decision must reach an agreement on the decision. However, it does not have the win-win element.
- Esteem needs are ego needs or ________ needs that develop a concern with getting recognition, importance, and respect from others.
- _______ are often used to create an atmosphere of “urgency” for buying.
- In applying the Matrix, ______________is a quiet important step because this will influence the calculations of relative market share and market growth rate. As a consequence, the company may generate different outcomes on the BCG matrix.
- The HubSpot Ideas Forum operates as an open forum where customers can propose new ideas for HubSpot products. Users can upvote each other's ideas as well as comment on them to further emphasize a point. HubSpot's developers closely monitor this forum to discover new ideas for product development. If they find an idea they like, they can mark the post to let the community know that the feature is being considered.In this real-life situation, the _________ strategy actually is adopted.
- Subordinate evaluations of their supervisors are often perceived as more accurate than typical manager assessments of supervisor performance. Which of the following is the possible reason?
- The situation occurs regularly that customers will call support lines claiming a technical product or its feature is broken and supporting staff will find that the customer simply wasn't using the tool correctly. A representative will ask customers if they tried following the recommended troubleshooting steps and customers, thinking the representative is being redundant, will say they have. However, when they actually go through the steps with the representative, they realize the mistakes they had been making all along. So, customers will realize their errors play a large role. In this situation, the representative actually adopts the ___________ strategy to deal with customers’ complaints.
- BYD had its logo on the team outfit of the esport team eStar Pro that it sponsored. This is a way to （） of consumers.
- _______ segmentation is about a customer’s beliefs, values, personality, and lifestyle.
- At the bottom of Maslow’s hierarchy are the _______ needs.
- The following statement is an example of self appraisal, “I try and maintain great client relations through effective communication techniques which is one of my core strengths as well.” Which quality does it address?
- In negotiation, ______ may manifest as withdrawing or backing down when confronted, changing the subject or sidestepping the issue, pretending like something isn't bothering you or that there isn't really a problem, or physically removing yourself from the situation by walking away.
- The essay approach means that the appraiser prepares a written statement about the person being appraised.
- Compared with in-house manufacturing, outsourcing is more practiced by ZARA for its advantages of cutting down on logistics costs and improving overall management flexibility.
- Question marks either can move to be cash cows or will become dogs. The major problem associated with having Question marks is market attractiveness.
- Competitive Strategy can be defined as the firm’s long term action plan that formulated by considering several external factors, that helps the company to achieve competitive advantage, increase the share in the market and overpower rivals.
- When one or more of the parties in a negotiation is making initial demands that are too great to consider, it is better to compromise.
- Warranty is one of the actual benefits of a product.
- When there is an important issue that needs to be addressed in a timely manner, it is better to use accommodate.
- The S-T-P process is the process of selecting which group of customers will be the focus of a company’s marketing efforts.
- The unique feature of lean manufacturing is production in small lot, which contributes to the sense of exclusivity.
- Johnson & Johnson Company is considered as one of the broad and most comprehensive manufacturers of the health care services and products for customer medical and pharmaceutical market. Baby and beauty products capture the large portion of market share and do not require heavy investment in promoting the product or finance for the capacity expansion, because of the stable market conditions. These items enjoy the economies of scale with high profit margins. Thus, baby and beauty products are the Stars for Johnson & Johnson.
- Lean manufacturing is a systematic method of minimizing waste within a manufacturing system at the price of increasing costs and reducing productivity.
- Cost leadership is an approach that a business takes to develop a unique product or service that customers will find better than or in another way distinctive from products or services offered by competitors.
- Self appraisal, superior appraisal, subordinate appraisal and customer appraisal are the most important components in the 360-degree performance appraisal.
- The BCG matrix has been used to help companies gain insights on what products best help them capitalize on market share growth opportunities.
- In Apple’s product portfolio, the market of the iPod isn’t growing as people tend to use their phones to listen to music and podcasts these days. This change in consumer behavior results in a shrinking market share. Thus, doesn’t make sense to invest into the iPod. This means the iPod is a Question Mark.
- SWOT analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a ________ venture.
- Amazon’s presence in China’s annual Singles’ Day sales was hardly noticeable. This showed that the company was inactive in terms of the _______ element in the 4 Ps.
- In a cellular manufacturing approach, equipment and workstations are arranged in close distance, often in a ________ layout, to facilitate production.
- A WeChat Moments ad is pushed to particular groups of people. This reflects that these people are _______.
- After analyzing the companies’ business, it is constructive to offer some appropriate strategies: ___________ is appropriate for the Question Marks transforming to the Stars. The product market share should be added to consolidate its competitive power.
- Strengths are internal ________ factors that contribute to the success of a company.
- The situation occurs regularly that when you have ordered a late-night pizza it is disappointed that the toppings were wrong. Even though you're rightfully frustrated, you're probably not grabbing your keys and driving straight for the store. Instead, most customers will call the business to report the issue. If it's before closing hours, the restaurant will send a complimentary pizza. But, if it's after-hours, the store will directly apologize and offer store credit for a future purchase.In this situation, the restaurant actually depends on the ___________ strategy to solve this conflict and comfort both the customers and its own stuff.
- Henry successfully landed a job as a marketing manager in IBM with the help of a headhunter. His annual salary is 100,000 RMB. So how much should IBM pay for the headhunter?
- Burger King faces the strong force of buyer ________, as it competes directly against well-recognized firms like Wendy’s, KFC, and McDonald’s.
- The S-T-P process is a three-step marketing model that helps identify a company’s most _______ type of customer and then develop strategies for marketing its product directly to that group.
- The approach of positioning by _______ suggests that the product is the ideal solution for the type of person and may even contribute to their social self-identity.
- Opportunities refer to ________ factors that might influence or contribute to the successful outcome of a business project.
- ZARA believes that ________ is the key to enhance the speed and the accuracy of the operations.
- Company activities like competitions, mentoring, brainstorming sessions, after-work get-togethers and even office dinners can help to develop employees’ sense of ________.
- Which of the following can be regarded as a threat for Apple?
- Suppose that a dissatisfaction customer walks into your store and begins insulting other customers, unprovoked. The customer even makes offensive comments and actively tries to emotionally or even physically harm other customers. This customer is not only causing a distraction to your business but is creating an atmosphere that makes other customers feel threatened. No matter how much money this customer spends at your business, it will always be worth confronting them because it shows other customers that you value their business just as much. In this situation, the store manager will use the ________ strategy to deal with this troublesome customer.
- Amazon China used to control much of its own inventory and build its own delivery infrastructure, which made it hard for it to bring down the price of its products. This is a problem in the _______ element.
- Starbucks allows its customers to build their own coffee recipe. This is one of the _______ of its products.
- __________ is a win-win approach to business negotiation. It is based on the belief that it really is possible to come up with a solution that will satisfy the concerns and meet the needs of everyone involved.
- Which of the following may affect the strengths of Nestle?
- The Boston Consulting group’s matrix (BCG matrix) is designed to help with long-term strategic planning, to help a business consider growth opportunities by reviewing its ___________ to decide where to invest, to discontinue or develop products.
- Market segmentation means categorizing consumers into similar sets, where each group consists of consumers who are similar to each other in some way. Each of these groups of consumers is referred to as a market _______.
- When using the 4Ps model, marketers need to bear in mind that customers should be the _______ point of marketing activities.
- ________ is an outside-in strategic tool designed to give a global overview, rather than a detailed business analysis technique. It helps determine an industry structure and the level of competition in that industry.
- Geely Auto Group has invested in developing methanol vehicles for long time. After years of research, Geely has developed four methanol engines, 14 methanol models and have received nearly 100 patents. According to the above description, what competitive strategy has been focused on? （）
- UR is a fast fashion company headquartered in Guangzhou. It targets its products mainly at fashion followers who pursue constant changes in styles and design. This selected segment of the market is based on the （） approach of segmentation.
- To give customers hands-on experience with a product such as yogurt, marketers can _______.
- One of the benefits of time-based strategy is ________.
- A good way to think about the S-T-P process is that it is an analytical approach that helps the firm make important ‘where’ (target market _______) and ‘how’ (product positioning) marketing strategy decisions.
- Opportunities are factors outside the organization that the business can take advantage of to reach business goals and move the business forward.
- A huge advantage of headhunters is that as industry specialists, they know the real job needs and hiring manager needs.
- SWOT analysis helps a company to develop a full awareness of all the favorable factors involved in a decision.
- Headhunters are hired by firms to find talent and to locate individuals who meet specific job requirements.
- Headhunters do not tend to contact individuals who are currently employed.
- To encourage customers to make purchase, a company had better give them plenty of time to think about the offer.
- The benefits of time-based strategy are raising the barriers to imitation, strengthening communications and decreasing cycle time, reducing costs and increasing profits.
- Even though the biological and physiological needs have been satisfied, they are still considered to be a strong motivator.
- When you need to stand up for yourself against a pushy person who is trying to take advantage of you, it is better to accommodate.
- 360 degree performance appraisal is a system or process in which employees receive confidential, anonymous feedback from the people who work around them.
- Consumers who have more power to bargain can lead to a drop in profitability of a company.
- Porter’s Five Forces is used to analyze the competitive environment within an industry, while a SWOT analysis tends to look more deeply within an organization to analyse its internal potential.
- When the potential for disruption or damage to the relationship is more significant than the benefits of resolving the conflict, it is better to use avoidance.
- If the number and capability of competitors increases, the competitive rivalry goes up.
- To create the marketing sequence, marketers need to think about what would happen after the execution of the chosen activity for each stage and the follow-up activities.
- According to the AIDA model, consumers move randomly across the different steps.
- In the targeting process, profiles of each segment needs to be constructed.
- After identifying young people who are trendy, fun-loving, active, and price savvy as its target market, the Swiss wristwatch company Swatch has positioned its products as reliable and long-lasting.
- The differentiation strategy describes how companies get ahead by lowering their operating costs beneath those of others in the same business. This means they try to find ways to reduce costs in their company so they can offer a product at a lower price than their competitors.
- With the large number of suppliers and widely accessible raw materials, Nike is faced with strong supplier power.
- Sale activities like “buy two get extra 10% off” aim to _______.
- “My aim is self-knowledge and enlightenment. The most important thing to me is realising my ultimate personal potential. I seek and welcome ‘peak’ experiences.” From this statement, we see that the speaker’s ________ needs have been his/her dominant motivation.
- Claire’s seeks to appeal to young women by selling inexpensive jewelry, accessories, and ear piercings. Claire’s use of a ______ has been very successful; the firm has more than three thousand locations and has stores in 95 percent of US shopping malls.
- Which of the following listed approaches have NOT been taken by Li Ning in promoting its brand and products?
- Which of the following is NOT the goal of the S-T-P process?
- “A network of manufacturers and service providers that work together to convert and move goods from the raw materials stage through to the end user” is the definition of ________.
- Augmented benefits of a product are additional _______ benefits such as after sales service, warranties and delivery
- Which of the following statement is 对 when referring to the five forces model?
- In 2020, Huawei and HONOR combined took the top spot in China’s smartphone market. However, in 2021, vivo led the market, followed by OPPO and Xiaomi. The fast growth of the domestic brands is a/an （） to Huawei.
- As a successful case of SCM, WalMart has been developing a more highly structured and advanced supply chain management strategy by ________.
- The desire stage in AIDA is about moving customers from “liking” a product to “_______” a product.
- Which of the following would not be resume tips for job hoppers?
- Under the strategy of cost focus, firm concentrates on _____ market segments and keeps its products low priced in those segments.
- Differentiation strategy is a way for a business to differentiate itself from the competition. If successful, it allows the business the opportunity to charge a premium for the good or service. What does premium mean?
- The Swiss wristwatch company, Swatch, divided the market according to price sensitivity and the product benefit consumers seek. This is a _______ approach to market segmentation.
- Though potentially detrimental to the profit potential of an industry, high levels of competition can ________ the consumer in a number of ways.
- When you use _________ in negotiation, the focus is on pursuing your goals at the expense of others. Therefore, it can permanently damage relationships if used too often or in the wrong types of situations.
- Imagine that you have a long queue in your store and at the front is a customer who's demanding your employee to give a refund. The customer's purchase was made over a year ago which is well past the company's “firm” one-month return policy. As your salesman unsuccessfully tries to explain this to the customer, impatient people waiting at the back of the line are starting to return their products and leave the store. In this situation, you, as a store manager, should apply the _____________ strategy to solve this conflict.
- According to Maslow, self-actualization is the quest of reaching one’s full potential as a person, but this need is _________ fully satisfied.
- If a company’s main task is to remain in the market at the moment, it may set _______ as its pricing objective.
- The following are tips to help you get on a headhunter's attention except ______.
- 360 degree performance appraisal can impose an environment of _____ if the information is not openly and honestly managed.
- Peers are often known as ________ customers.
- ________ is NOT included in ZARA’s successful SCM experience.
- Applying the AIDA model in marketing practice is about creating a marketing _______.
- Who is the targeted employee of 360-degree performance appraisal?
- Threats are external factors ________ the control of your organization that have the potential to place your entire business at risk.
- McDonald’s restaurant offers fast food at low prices through a division of labor of many minimally skilled employees and few higher-paid managers. Besides, as a low-cost provider, McDonald’s offers products that are relatively cheaper compared to competitors like Arby’s. Therefore, McDonald’s adopts the strategy of _______.
- When there are many alternative types of products, and consumer switching costs are low, the original product is facing a strong threat of ________.
- If the product being sold by the existing company or companies is highly differentiated or enjoys strong brand loyalty, then this can act as the high ________.
- The objective of the firm adopting the ______ strategy is to become the lowest cost producer in the industry and is achieved by producing in large scale which enables the firm to attain economies of scale.
- Starbucks serves a market that is defined by coffee drinkers. Starbucks has made the organization well-known for tailoring to broad customers’ needs by preparing orders to meet customers’ wishes, no matter how detailed they are. Starbucks is also well known for quality products, with stringent guidelines outlining how their coffees are to be prepared, as detailed as espresso must be served within twenty-three seconds of brewing. So which competitive strategy is used by Starbucks?
- After analyzing the companies’ business, it is constructive to offer some appropriate strategies: ___________ is used for Question Marks which cannot turn into the Stars and for Dogs as well as weak Cash Cows. Here the director just wants to boost short-term cash flows quickly.
- Time-based strategy seeks to ________ the time required to propose, develop, manufacture, market and deliver its products.
- A top Headhunter will not invest their time in you unless they are working with you _____.
- A dress priced at $99 dollars is an example of ________.
- What is the benefit for a company to devise its own competitive strategy?
- In BCG matrix, relative market share becomes a measure of competitive strength. If a firm has a market share of 20% and its largest competitor has a 50% market share, then the firm’s relative market share would be __________.
- After analyzing the companies’ business, it is constructive to offer some appropriate strategies: ___________ is suitable for the Question Marks that cannot be the Stars in the future and for the Dogs. At this moment, the managers want to get rid of the products wasting the company’s resource and put the resource into other business where they will acquire greater benefit.
- Which questions should not be considered when choosing a headhunter?
- 3. What is the advantage to recruit with a headhunter?
- 8. Which of the following is the feature of an ineffective resume?
- 1. A headhunter is a job recruiter who specializes in _______ highly skilled professionals with corporate clients. He or she might be an independent contractor or work through an agency where each agent specializes in particular areas of employment and possibly also in geographic areas.
- 5. Headhunters are paid on ______, which means they aren’t paid unless and until a suitable candidate that they find is hired.
- 6. Who should pay the headhunter?
- 4. What is the first step for the headhunting process after headhunters are informed of the need of hiring?
- 9. Which of the following function is the most important function performed by a headhunter?
- 2. Why do employers use headhunters?
- 10. Rejection isn’t ______. It simply means that you are not a fit for the positions they are currently working on.
- 7. What is the advantage for people to work with a specialist headhunter?
- 4.Lean manufacturing is a management philosophy derived from the ________, focusing on eliminating waste, reducing errors, and shrinking inventory.
- 5. Which of the following description of supply chain management is true?
- 3. One of the benefits of time-based strategy is ________.
- 2. As a successful case of SCM, WalMart has been developing a more highly structured and advanced supply chain management strategy by ________.
- 1. Which of the following descriptions is NOT true to Zara?
- 5. In negotiations, using collaborating strategy shows negotiators’ ability to ___________.
- 7. In negotiations, using competing strategy shows negotiators’ ability to ___________.
- 6. A risk of using accommodating strategy might be ___________.
- 3. In negotiations, using avoiding strategy shows negotiators’ ability to ___________.
- 4. In a competitive climate, people are more likely to ________________.
- 1. Negotiations can take place _________________.
- 10. When___________, the objective is to find an expedient, mutually acceptable solution that partially satisfies both parties
- 9. Things to consider before and during negotiations include justifying your position, _________________, keeping your emotions in check, and knowing when to walk away.
- 8. Which of the following statements is the feature of compromising?
- 2. A negotiator will conduct accommodating strategy, _____________
- 7. Cost fous means a company that reduces production costs relative to its competitors and thus can charge lower prices for its products than other companies in the target _________.
- 3. ______ is the strategy used by businesses to create a low cost of operation within their niche. The use of this strategy is primarily to gain an advantage over competitors by reducing operation costs below that of others in the same industry.
- 2. Which of the following statement is true about competitive strategy?
- 10. What is the advantage for a company to use differentiation focus strategy?
- 9. __________ strategy describes a situation wherein a company chooses to strategically differentiate itself from the competition within a narrow or niche market.
- 8. When using the _____, there is a potential danger of a broad-market cost leader.
- 6. How can a company achieve differentiation?
- 1. A competitive strategy may be defined as a long-term plan of action that a company devises towards achieving a _______ over its competitors after examining the strengths and weaknesses of the latter and comparing them to its own.
- 5. A differentiation strategy focuses on providing a product or a service with _______ attributes, in comparison with the competition, to reach a broad market. In other words, it means to set the product or service apart from similar ones.
- 4. What factors should be considered if a company plans to adopt cost leadership strategy?
- 8. According to Michael Porter, what are the two main factors which can lead to a significant competitive advantage?
- 6. When buyers are able to join together to put pressure on a supplier, this is which of Porter's Five Forces?
- 5. Supplier power is ________ if the buyer is not price sensitive and uneducated regarding the product. If the supplier’s product is highly differentiated, then supplier bargaining power is ________.
- 10. If a company wants to use the five forces model to analyze the threat of new entry, which of the following factors should be considered?
- 9. A low threat of new entrance can both make an industry ________ competitive and ________ profitable for existing competitors.
- 4. A highly competitive market has the following features EXCEPT_______.
- 1. Which of the following is true concerning the purpose of the five forces model?
- 7. When suppliers are limited or inputs are scarce, which of Porter's Five Forces are at play?
- 3. An industry with high barriers to enter, having many buyers and suppliers but few substitute products and competitors, will be seen as not so competitive and thus, very attractive due to its _________.
- 2. If a brand has a large number of suppliers and sufficient storage of raw materials, ________ should not be set as the priority in determining its marketing strategy.
- 10. In the example of Coca-Cola, two question marks, Minute maid and Diet coke, have the possibility of turning into stars, if the company would take risk in _________ them considerably.
- 4. The large profits earned from cash cows are used for ____________ on management to strengthen the future prospects.
- 1.Two dimensions in the BCG Matrix reveal likely _________of the business portfolio in terms of cash needed to support that unit and cash generated by it.
- 9. BCG Matrix is one of the most popular corporate __________ tools and is critical to the growth and success of the company.
- 7. The products in the quadrant of _________ are also known as problem child, which needs to be managed and operated properly for the benefits of the company, because they have the potential to grow more with the low market share but high market growth rate.
- 5. Product lines are named dogs essentially in light of the fact that they by and large have various focused shortcomings, and their level of benefit is generally minor when contrasted with _________.
- 3. Cash cow product lines earn a lot in terms of sales, and the revenue earned mostly is spent on other operational features of the company or invested in other product category, because of ___________.
- 8. Products in Question Marks have the potential to grow and if investment is made properly, it could easily turn them into _________.
- 6. Due to the fact that products in dogs do not offer significant financial gain to the company, instead they consume cash investment, they are recognized as ____________.
- 2. In the example of KFC, what makes KFC China a STAR in those four profit centers?
- 2. To maintain customer interest, marketing messages need to ______.
- 5. Which of the following is NOT what marketers at the attention stage should focus on?
- 4. _______ is the first step in the AIDA buyer’s journey.
- 3. Applying the AIDA model in the planning of marketing activities is about _______.
- 6. Helping consumers develop interest is about _______.
- 10. A call to action is an instruction to the audience to _______.
- 9. Which is of the following is false about testimonials?
- 1. According to the AIDA model, ______.
- 8. Which of the following is NOT a way to stimulate customer desire for a product?
- 7. Marketing activities at the desire stage aim to _______.
- 7. In the pricing process, in order to understand environmental factors, a company needs to _______.
- 3. To build up sales and market share, a company may use _______.
- 2. To differentiate a product in the market, a company needs to _______.
- 5. A unique selling proposition is a feature of a product that ______.
- 9. A company provides its product to customers with and without intermediaries. This kind of distribution channel is called _______.
- 10. Which of the following is correct about distributors?
- 4. Promotional activities that aim to differentiate product would focus on _______.
- 8. Which of the following is NOT included in a promotional mix?
- 1. The 4Ps model is a flexible concept, so when planning marketing activities, marketers can _______.
- 6. During the process of developing a marketing mix, marketers need to test the overall offer after drafting it by _______.
- 10. If a company positions a product by use or application, the company would _______ in its marketing activities.
- 7. In order to select target markets, a company needs to _______.
- 9. The goal of positioning is to create a clear and positive image about _______.
- 4. A company usually divides a market into small groups of consumers based on _______.
- 8. Positioning is about how a company wants its product to be _______ by the target market against main competitors.
- 5. With _______, marketers may have a greater understanding of the marketplace as they gain knowledge of differing consumer needs within the same market.
- 6. _______ is the second step in the S-T-P process.
- 3. Which of the following approach belongs to market segmentation?
- 2. Which statement is NOT true about the benefits of the S-T-P process?
- 1. Which of the following is NOT the goal of the S-T-P process?
- 9. _____ appraisal is a type of performance evaluation that is done by one or more people of matching competencies. It is usually done among the members of the same team. This is a method employed to preserve the quality standard at a desired level.
- 2. Which statement is true about 360-degree performance appraisal?
- 7. ________ forms the traditional part of the 360 degree appraisal where the employees’ responsibilities and actual performance is rated by the immediate higher level supervisor.
- 1. Which of the following is the purpose of 360-degree performance appraisal?
- 10. Which of the following is advantage of 360-degree performance appraisal?
- 3. _______ is the process of using multiple sources of appraisal to gain a comprehensive perspective on one’s performance.
- 8. The subordinate appraisal is an evaluation tool whereby employees assess the performance of ______.
- 5. Which is the most important component in 360-degree performance appraisal?
- 6. _______ is an important part of the Performance appraisal process where the employees themselves give the feedback or their views and points regarding their performance.
- 4. Which of the following method is often used in 360-degree performance appraisal?
- 10. Esteem needs, displayed at the ________ layer in Maslow's hierarchy, are the need for appreciation and respect.
- 3. “Catherine is well recognized by her peers for being creative and has recently promoted to a higher position, and she feels satisfied with her responsibility and role.” This example shows that Catherine has well fulfilled her ________ needs.
- 5. Which of the following can possibly satisfy the needs of safety, according to Maslow’s theory?
- 1. According to Maslow’s theory, the needs of ________ are the most basic needs of human being.
- 7. Which of the following statements is true in Maslow’s motivation theory.
- 8. Which of the following is NOT the satisfaction of self-actualization needs in terms of management?
- 9. One employee becomes depressed and lonely, and feels isolated from group activities and social events. According to Maslow, which category of needs has not been fulfilled?
- 6. What should a company do if it wants to motivate employees by meeting their esteem needs?
- 4. The order of Maslow’s Hierarchy of Needs, from bottom to top is: ________.
- 2. When all of the physiological needs are met, people tend to become concerned with ________.
- Which of the following could be an opportunity for a business?
- Which of the following could be a strength for a business?
- ______ could be a threat for Simon, who has worked in the company for 30 years after graduating from high school.
- Which of the following should be asked when you try to identify the strengths of your company?
- Who usually conducts a SWOT Analysis for a business?
- Which of the following could be a threat for a business?
- Which of the following is true about weaknesses?
- A new vocational training project can be considered as a/an ______ for an employee.
- Which of the following SWOT elements are internal factors for a business?
- Which of the following could be a weakness for a business?
- Who are suitable to take the course?
- How many subject areas are included in this course?
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