商务英语案例分析期末答案2023秋

1.An industry with high barriers to enter, having many buyers and suppliers but few substitute products and competitors will be seen as very competitive and thus, not so attractive due to its low profitability.
A:错误 B:正确
答案:错误
2.Consumers who have more power to bargain can lead to a drop in profitability of a company.
A:对 B:错
答案:对
3.The essay approach means that the appraiser prepares a written statement about the person being appraised.
A:对 B:错
答案:对
4.The traditional part of the 360 degree performance appraisal is peer appraisal.
A:错误 B:正确
答案:错误
5.Question marks either can move to be cash cows or will become dogs. The major problem associated with having Question marks is market attractiveness.
A:对 B:错
答案:错
6.It is usually easier to be successful as a mass marketer in today’s business world.
A:错误 B:正确
答案:错误
7.360 degree performance appraisal is a system or process in which employees receive confidential, anonymous feedback from the people who work around them.
A:错误 B:正确
答案:正确
8.SWOT analysis is a framework used to summarize a company's performance by identifying its business strengths and opportunities.
A:错 B:对
答案:错
9.Managers can give the employees challenging jobs and growth opportunities for the sake of achieving their self-actualization.
A:正确 B:错误
答案:正确
10.Opportunities are factors outside the organization that the business can take advantage of to reach business goals and move the business forward.
A:错 B:对
答案:对
11.Johnson & Johnson Company is considered as one of the broad and most comprehensive manufacturers of the health care services and products for customer medical and pharmaceutical market. Baby and beauty products capture the large portion of market share and do not require heavy investment in promoting the product or finance for the capacity expansion, because of the stable market conditions. These items enjoy the economies of scale with high profit margins. Thus, baby and beauty products are the Stars for Johnson & Johnson.
A:对 B:错

12.When a market is divided based on where customers are, this is a demographic approach to market segmentation.
A:错 B:对 13.Strengths are positive attributes internal to the organization that are within your control.
A:错 B:对 14.Weaknesses are the things that need to be fixed or avoided in order to achieve success.
A:正确 B:错误 15.A 360 degree performance appraisal is generally found more suitable for the managers as it helps to assess their leadership and managing styles.
A:对 B:错 16.In Apple’s product portfolio, the market of the iPod isn’t growing as people tend to use their phones to listen to music and podcasts these days. This change in consumer behavior results in a shrinking market share. Thus, doesn’t make sense to invest into the iPod. This means the iPod is a Question Mark.
A:错误 B:正确 17.To encourage customers to make purchase, a company had better give them plenty of time to think about the offer.
A:对 B:错 18.Headhunters do not tend to contact individuals who are currently employed.
A:错 B:对 19.Successful SCM emphasizes a change from managing individual functions to integrating business activities in processes.
A:正确 B:错误 20.According to Maslow’s theory, a young college graduate beginning their career will be very concerned with physiological needs.
A:正确 B:错误 21._______ segmentation is about a customer’s beliefs, values, personality, and lifestyle.
A:Demographic B:Geographic C:Psychographic D:Behavioral 22.If David, a market analyst in Volvo, is working with a product portfolio, _________ can be an effective tool at his disposal to determine how each one or a group of the products are doing.
A:Marketing Mix B:SWOT analysis C:Performance Appraisal Method D:BCG Matrix 23.When adopting the strategy of differentiation, firm maintains _____ features of its products in the market thus creating a differentiating factor.
A:distinct B:unique C:outstanding D:core 24.Which of the following is NOT the goal of the S-T-P process?
A:To help a company develop strategies to satisfy as many consumers as possible. B:To help a company choose an image of its product it wants to present to the market. C:To help a company decide what features its product is going to have. D:To help a company identify where it can sell its products. 25.According to Maslow, self-actualization is the quest of reaching one’s full potential as a person, but this need is _________ fully satisfied.
A:sometimes B:rarely C:always D:never 26.Subordinate’s appraisal is often used to judge the employee’s following abilities EXCEPT _____.
A:the ability to delegate jobs B:motivating ability C:leadership ability D:language ability 27.If the competitive rivalry is ________ in an industry, we may see the following situation: small number of competitors; fast industry growth; highly differentiated products; and low exit barriers.
A:zero B:moderate C:weak D:strong 28.In the company Highchoice International, （） is an appropriate appraisee of 360-degree performance appraisal.
A:Tony Han (Security guard) B:Annie Lu (Secretary) C:Steve Zhao (IT Manager) D:Eddy Yang (CEO) 29.Though potentially detrimental to the profit potential of an industry, high levels of competition can ________ the consumer in a number of ways.
A:threaten B:harm C:benefit D:disappoint 30.Differentiation strategy is a way for a business to differentiate itself from the competition. If successful, it allows the business the opportunity to charge a premium for the good or service. What does premium mean?
A:A sum of money that customers have to pay for the normal cost. B:A sum of money that customers have to pay for the normal cost and profit margin. C:A sum of money that customers have to pay for the production cost. D:A sum of money that customers have to pay for something in addition to the normal cost. 31.If a company’s main task is to remain in the market at the moment, it may set _______ as its pricing objective.
A:quantity maximization B:remaining the status quo C:survival D:being the quality leader 32.ZARA believes that ________ is the key to enhance the speed and the accuracy of the operations.
A:innovation B:automation C:employment D:management 33.When using the 4Ps model, marketers need to bear in mind that customers should be the _______ point of marketing activities.
A:flexible B:dominant C:focal D:constant 34.Yahoo, the first navigational guide online, has expanded its service into several fields, like Yahoo Directory, Yahoo search engine, Yahoo finance and Yahoo Answers. However, according to the media report, search marketing of Yahoo is losing its market share with Bing. Consumers are switching to Bing. Yahoo needs to put extra efforts in this area to retain the customer base, or else soon it will be shut. According to this description, searching marketing of Yahoo is __________.
A:Question marks B:Dogs C:Stars D:Cash cows 35.Nike’s price is higher than most of its competitors. Which of the following may help to improve the weaknesses of Nike?
A:Nike is to cut out the middle man and start selling directly on Internet. B:Nike continues to sponsor some famous American athletes. C:There are fierce competitions from some premium brands. D:Nike is reported by several newspapers for its sweatshops in Asia. 36.In order to select a market segment to enter, a business may NOT consider _______.
A:attractive product features for each segment B:consumer income in each segment C:the population of each segment D:competitor resources in each segment 37.Why people are suggested to work with one headhunter?
A:One problem that can arise when working with multiple recruiters is overlap with candidates, especially when the talent pool is limited, such as for a niche. B:If you’re working with a recruiter and a similar role comes up that matches your job preferences, they may submit you and let you know afterwards. C:All of the above. D:If you are submitted by more than one firm, there is a chance that the two headhunters will get into a tug-of-war, arguing with the client company over who should be allowed to represent you. 38.Which of the following descriptions is NOT 对 to Zara?
A:Cellular manufacturing helps to streamline communication and speeds up production B:In-house production increases the overall flexibility. C:Centralized design and manufacture reduces the time to market drastically. D:Zara hires many other companies to produce parts of products. 39.UR is a fast fashion company headquartered in Guangzhou. It targets its products mainly at fashion followers who pursue constant changes in styles and design. This selected segment of the market is based on the （） approach of segmentation.
A:psychographic B:demographic C:behavioral D:geographic 40.________ is NOT included in ZARA’s successful SCM experience.
A:In-house production B:Mass manufacturing C:automation D:centralization 41.Which of the following would not be resume tips for job hoppers?
A:Make contributions clear B:Make it clear when the hopping was involuntary C:Move dates to the end of the job description D:Write as specific as you can 42.Amazon China used to control much of its own inventory and build its own delivery infrastructure, which made it hard for it to bring down the price of its products. This is a problem in the _______ element.
A:price B:place C:product D:promotion 43.The Boston Consulting group’s matrix (BCG matrix) is designed to help with long-term strategic planning, to help a business consider growth opportunities by reviewing its ___________ to decide where to invest, to discontinue or develop products.
A:market leadership B:portfolio of products C:high proportion D:limited growth potential 44.Henry successfully landed a job as a marketing manager in IBM with the help of a headhunter. His annual salary is 100,000 RMB. So how much should IBM pay for the headhunter?
A:100,000 RMB B:50,000 RMB C:20,000 RMB D:10,000 RMB 45.The objective of the firm adopting the ______ strategy is to become the lowest cost producer in the industry and is achieved by producing in large scale which enables the firm to attain economies of scale.
A:cost focus B:differentiation C:cost leadership D:differentiation focus 46.Targeting at consumers with higher income, a sunglasses manufacturer may position its products as _______.
A:good value for money B:young-looking C:a luxury status symbol D:long-lasting 47.After analyzing the companies’ business, it is constructive to offer some appropriate strategies: __________ is used for Cash Cows so that they can produce sums of cash, whose purpose is to preserve the current market share.
A:“Hold” strategy B:“Harvest” strategy C:“Divest” strategy D:“Build” strategy 48.SWOT analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a ________ venture.
A:business B:professional C:academic D:operation 49.Starbucks allows its customers to build their own coffee recipe. This is one of the _______ of its products.
A:augmented benefits B:actual benefits C:tangible benefits D:core benefits 50.In 2020, Huawei and HONOR combined took the top spot in China’s smartphone market. However, in 2021, vivo led the market, followed by OPPO and Xiaomi. The fast growth of the domestic brands is a/an （） to Huawei.
A:opportunity B:strength C:threat D:weakness 51.The hierarchy of needs are often used to describe the pattern through which human ________ generally move．
A:professions B:civilizations C:ambitions D:motivations 52.360 degree performance appraisal can impose an environment of _____ if the information is not openly and honestly managed.
A:suspicion B:integrity C:trust D:indifference 53.With the indirect distribution channel, a company uses a(n) _______ to sell a product to the consumer.
A:distributor B:agent C:intermediary D:wholesaler 54.What is the disadvantage of using a headhunter?
A:Having a headhunter working on behalf of a company can speed up the recruiting process, and let HR officers concentrate more on other important things. B:Recruitment agents are experts in their field and can also offer helpful guidance. C:Headhunters often specialize in certain industries and types of jobs. They are the best people to ask for advice on what the job market looks like currently. D:A headhunter can get incentivized by any factor and may act in his/her own best interest to make any placement rather than the correct placement. 55.________ is an outside-in strategic tool designed to give a global overview, rather than a detailed business analysis technique. It helps determine an industry structure and the level of competition in that industry.
A:BCG Matrix B:Porter’s Five Forces Model C:Marketing Mix Concept D:SWOT analysis 56.What definition best describes a headhunter?
A:A person that oversees the management. B:A person who conducts performance appraisal for the management. C:A person that provides employment recruiting services. D:A person who oversees which employees to layoff. 57.As a successful case of SCM, WalMart has been developing a more highly structured and advanced supply chain management strategy by ________.
A:making every part of the whole chain work independently B:singling out management departments C:removing some of the chain’s links and establishing effective communication networks with partners D:developing more process links and cutting communication with suppliers 58.In using BCG Matrix to analyze the case of China Mobile, China Mobile’s applications and information services business unit is grouped as a question mark because （）.
A:this unit does not need further investment in a mature market. B:the unit has failed to generate significant revenues. C:this unit has already grown rapidly in a mature market. D:this unit shows great promising growth potential for the 5G business with large investment. 59.After analyzing the companies’ business, it is constructive to offer some appropriate strategies: ___________ is used for Question Marks which cannot turn into the Stars and for Dogs as well as weak Cash Cows. Here the director just wants to boost short-term cash flows quickly.
A:“Hold” strategy B:“Build” strategy C:“Harvest” strategy D:“Divest” strategy