综合商务英语答案2023

第五章测试

1.Professionals who work in a corporation's marketing and promotion departments seek to get the attention of key potential audiences through ( )
A:advertising.
B:selling.
C:promotion.
D:marketing.

答案:A
2.Matching products to customers ultimately ensures a company’s______ . That is the ultimate goal of a company’s marketing activities. ( )
A:revenue
B:survival
C:profitability
D:competitiveness
3._________refers to the distribution of the product.( )
A:Price
B:Promotion
C:Product
D:Place
4.Marketing pertains to all aspects of a business, including ( ).
A:advertising
B:distribution methods
C:product development
D:sales
5.The term marketing mix(4ps) often refers to ( ).
A:place
B:price
C:process
D:product
E:people
F:promotion
6.The 4 Ps can be used when ( )
A:optimizing sales with a target audience.
B:planning a new business venture.
C:testing a current marketing strategy on a new audience.
D:evaluating an existing offer.
7.Each element of marketing mix(4 Ps ) can be examined independently, but in practice, they often are dependent on one another. （ ）
A:错 B:对 8.Promotions relatively remain the same no matter what stage of the product life cycle the product is in. （ ）
A:错 B:对 9.The ultimate goal of a marketing strategy is to achieve and communicate a sustainable over rival companies.（ ）
A:错 B:对 10.Marketing strategy and marketing plan may not be incorporated into one document, particularly for smaller companies that may only run one or two major campaigns in a year.（ ）
A:对 B:错