第七章单元测试
- In ancient times, a brand was an iron used when red-hot for burning a mark into the skin of a domestic animal so that its owner would know whether it belonged to the herd or not. What’s the meaning of the underlined word. ( )
- In the text, the writer cites two examples of brand experience to draw the conclusion : ( )
- ( ), services, and companies are worth more and carry more respect than non-branded ones because people, rightly or wrongly, trust brands.
- Our plan was to send ( ) in several flights to all the people who lived in the suburban areas
- It’s just that our () is quicker than our ()and, it is difficult to recognize and explain our feelings.( )
- The saying that you “can’t be all things to all people” is true because we each have such a distinct admixture of values derived from these outside influences that make us all different. ( )
- This is particularly true in the negative, as it takes many impressions to destroy the audience's impression of an organization and its brand. ( )
- Brands are seen as important in creating a consumer’s individual identity, and give a sense of achievement and individuality to consumer. ( )
- The writer cites two examples of brand experience. One is a consumer bank, whose advertising is inconsistent with branch experience. The other is a regional coffee company, whose color scheme of direct mails is inconsistent with branch experience. ( )
A:品牌建设
B:品牌 C:品牌故事 D:烙铁
答案:烙铁
A:A brand affects the thought process and the emotional responses of an audience.
B:A brand is a relationship.
C:Brand experience should be consistent and controlled by the organization at every point of contact.
D:A brand creates value.
A:Expensive products
B:Normal products
C:Excellent products
D:Branded products
A:e-mail B:letter C:indirect mail
D:direct mail
A:intuition B:analytic minds
C:mind D:logic-processing function
A:对 B:错
A:错 B:对
A:对 B:错
A:对 B:错
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